How to Create a Content Marketing Calendar
How to Write a Marketing Plan, Part 8 Now that you've identified your marketing goals, customers, and marketing platforms, you may be tempted to jump right in and start creating…
How to Choose the Best Marketing Platforms for Your Business
How to Write a Marketing Plan, Part 7 It's time to get into the meat of your marketing plan. There are hundreds of marketing platforms available to promote your business…
The Journey, Part 7: The Planning Process
By getting to this point in the founder's journey, you can effectively communicate your vision, mission, and objectives. You understand how you're going to start and grow your company. The…
Good News for Medical Device Innovators
New CMS rule aims to reimburse device makers years sooner In the folklore of entrepreneurship, clever innovations reap big rewards. Unfortunately, that is not always so. For example, genuinely new…
Watch for Differences in Cultures when Working Abroad
If you intend to open an offshore office or factory in another country to take advantage of a new, often larger market, or if you intend to migrate to a…
Creating a Marketing Budget for Your Business
How to Write a Marketing Plan, Part 6 Your marketing budget is where you will decide how much money and time you can allot to marketing over a set period…
Documentation Required for Your Entrepreneur Visa
We have been working with entrepreneurs who intend to try their business skills in another country for over 14 years. Many of our clients are citizens of European, Asian, African,…
The Journey, Part 6: Founder Communications
Your vision, mission, and objectives are now clear. You can explain the problem without resorting to storytelling, and you can describe your solution in terms your audience can understand. You've…
How to Conduct a Marketing Asset Assessment
How to Write a Marketing Plan, Part 5 Once you've defined your business' goals, your target audience, and analyzed your competition, it's time to get to work on evaluating your assets. Introduction An…
Tips for a Smoother Investor Immigration Experience
You are about to make a huge life-changing decision. You intend to move to another country and see how your business skills compare to local investors and business owners. You…