A Novel Metaphor A good business plan must be concise, compelling, and conversational while remaining professional. The best metaphor for a good business plan is a novel. You must grab…

Before you start down the long, hard road of becoming an entrepreneur, it pays to look within yourself to see what you love to do and what would fit your…

Now is a great time to start a tech venture. The cost of rolling out a new business has never been lower – it only takes a few hundred dollars…

Who among us has not dreamed of becoming their own boss, of being a successful entrepreneur? Maybe you have worked as a top salesperson for many years and have faith…

If you need start-up funding for your business, you need to present a business plan that shows clearly the business you propose to go into and your place in it.…

It is generally understood that business plans are important, but few people actually know what should be included to create an effective business plan. Rather than relying on trial and…

Many startup business plans include a mission statement, but most of these statements are simplified company overviews with vague generalizations about the market or customer base. Instead of explaining a…

The report of the death of the business plan has been an exaggeration, to paraphrase Mark Twain. Yet, we often read opinions in the popular business press that the business…

At Cayenne Consulting we’ve written dozens and dozens of business plans and created an equal number of financial forecasts for our restaurant and hospitality clients. For the most part, we…