We’ve all heard the adage that you shouldn’t judge a book by its cover. However, the truth is that people DO judge books by their covers – especially busy investors…

Entrepreneurs are often quick to assert to potential investors that their product or solution will kill the competition. However, your opinion alone will not be enough to convince experienced investors.…

You may have recently prepared a business plan for a very targeted audience. Perhaps the document was created at the request of your bank so that they could make a…

A Novel Metaphor A good business plan must be concise, compelling, and conversational while remaining professional. The best metaphor for a good business plan is a novel. You must grab…

Before you start down the long, hard road of becoming an entrepreneur, it pays to look within yourself to see what you love to do and what would fit your…

Now is a great time to start a tech venture. The cost of rolling out a new business has never been lower – it only takes a few hundred dollars…

Who among us has not dreamed of becoming their own boss, of being a successful entrepreneur? Maybe you have worked as a top salesperson for many years and have faith…

If you need start-up funding for your business, you need to present a business plan that shows clearly the business you propose to go into and your place in it.…

It is generally understood that business plans are important, but few people actually know what should be included to create an effective business plan. Rather than relying on trial and…

Many startup business plans include a mission statement, but most of these statements are simplified company overviews with vague generalizations about the market or customer base. Instead of explaining a…