When you first come up with an idea for a product or service, you'll ideally test the feasibility of your business concept. If your idea seems like it has a…

Are you an entrepreneur who isn't dreaming of dominating a market? Probably not. Usually, those of us who think of ourselves as entrepreneurs decided to do what we're doing because…

The thought of preparing a business plan for the first time can be very intimidating. There are many "moving parts," and it’s easy to get lost in the details. The task becomes much easier if you think of your plan in terms of four essential cornerstones that serve as the foundation of all business plans: Opportunity, Solution, Execution, and Outcomes.

We’ve all heard the adage that you shouldn’t judge a book by its cover. However, the truth is that people DO judge books by their covers – especially busy investors…

Entrepreneurs are often quick to assert to potential investors that their product or solution will kill the competition. However, your opinion alone will not be enough to convince experienced investors.…

You may have recently prepared a business plan for a very targeted audience. Perhaps the document was created at the request of your bank so that they could make a…

A Novel Metaphor A good business plan must be concise, compelling, and conversational while remaining professional. The best metaphor for a good business plan is a novel. You must grab…

Before you start down the long, hard road of becoming an entrepreneur, it pays to look within yourself to see what you love to do and what would fit your…

Now is a great time to start a tech venture. The cost of rolling out a new business has never been lower – it only takes a few hundred dollars…