Startup Financial Forecasts: A Guide for Entrepreneurs
Discover how to craft a startup financial forecast with our guide. Uncover the importance of projections, sales forecasting and budgeting for your success.
Crafting Business Plans That Stand Out: Differentiating Your Startup for Investor Success
Professional investors see thousands of business plans each year. In the competitive landscape of startup investing, a well-crafted business plan can be the key to differentiating your startup and capturing…
Crafting a Compelling Pitch Deck: Captivate Angel Investors from the Start
Captivating angel investors with a compelling pitch deck is a critical step for early-stage startups aiming to secure the necessary capital to fuel their growth. A well-crafted pitch deck not…
Five Work-Life Balance Tips for Founders
When you work too hard, your personal life suffers. But on the flip side, neglecting your work for personal pursuits will see your business start to flounder. Maintaining a healthy…
A Primer on Digital Security, 2024 Edition
In an age where so much of our lives are conducted online, we must all take digital security seriously. The 2021 Facebook breach of data on 530 million users and…
Defining Your Marketing Metrics
How to Write a Marketing Plan, Part 9 By now, you've spent a considerable amount of time researching, planning, and executing your marketing strategy. But how do you know if…
How to Create a Content Marketing Calendar
How to Write a Marketing Plan, Part 8 Now that you've identified your marketing goals, customers, and marketing platforms, you may be tempted to jump right in and start creating…
How to Choose the Best Marketing Platforms for Your Business
How to Write a Marketing Plan, Part 7 It's time to get into the meat of your marketing plan. There are hundreds of marketing platforms available to promote your business…
Creating a Marketing Budget for Your Business
How to Write a Marketing Plan, Part 6 Your marketing budget is where you will decide how much money and time you can allot to marketing over a set period…
How to Conduct a Marketing Asset Assessment
How to Write a Marketing Plan, Part 5 Once you've defined your business' goals, your target audience, and analyzed your competition, it's time to get to work on evaluating your assets. Introduction An…