Five Work-Life Balance Tips for Founders
When you work too hard, your personal life suffers. But on the flip side, neglecting your work for personal pursuits will see your business start to flounder. Maintaining a healthy…
A Primer on Digital Security, 2023 Edition
In an age where so much of our lives are conducted online, we must all take digital security seriously. The 2021 Facebook breach of data on 530 million users and…
Defining Your Marketing Metrics
How to Write a Marketing Plan, Part 9 By now, you've spent a considerable amount of time researching, planning, and executing your marketing strategy. But how do you know if…
How to Create a Content Marketing Calendar
How to Write a Marketing Plan, Part 8 Now that you've identified your marketing goals, customers, and marketing platforms, you may be tempted to jump right in and start creating…
How to Choose the Best Marketing Platforms for Your Business
How to Write a Marketing Plan, Part 7 It's time to get into the meat of your marketing plan. There are hundreds of marketing platforms available to promote your business.…
Creating a Marketing Budget for Your Business
How to Write a Marketing Plan, Part 6 Your marketing budget is where you will decide how much money and time you can allot to marketing over a set period.…
How to Conduct a Marketing Asset Assessment
How to Write a Marketing Plan, Part 5 Once you've defined your business' goals, your target audience, and analyzed your competition, it's time to get to work on evaluating your assets. An asset…
How to Analyze Competitors and Their Marketing Plans
How to Write a Marketing Plan, Part 4 Assessing your competitors early and frequently is part of being a healthy, growing business. This type of analysis will direct the rest…
How to Define Your Target Audience
How to Write a Marketing Plan, Part 3 Have you ever been invited to an event and wondered what to wear? You don't want to be overdressed or underdressed. Are…
How to Define Your Marketing Goals
How to Write a Marketing Plan, Part 2 Yes. You can run each day independently from the previous one or from tomorrow, responding to the latest idea or the current…