How to Write a Marketing Plan
How to Write a Marketing Plan, Part 1 Finding people to buy your product or service means marketing your business. Deciding who you will target, how you are going to…
How to Write a Marketing Plan, Part 1 Finding people to buy your product or service means marketing your business. Deciding who you will target, how you are going to…
As we publish this piece, more US states are directing their people to stay isolated at home to help slow the spread of Covid-19. Schools are closed, workers have been…
In a few short weeks, our lives went from relatively normal to mostly upside down, and I’d like to extend my deepest sympathy to those personally affected in any way.…
We’ve all heard the adage that you shouldn’t judge a book by its cover. However, the truth is that people DO judge books by their covers – especially busy investors…
Guy Kawasaki’s fifteenth book, Wise Guy: Lessons from a Life, recalls a lifetime of experiences had and lessons learned. Like most wisdom, some insights are self-evident, but only if you…
We all know that hindsight is 20/20; the trick is to develop the kind of foresight that makes hindsight less painful. Every day, we make decisions. Some of them are…
Now is a great time to start a tech venture. The cost of rolling out a new business has never been lower – it only takes a few hundred dollars…
Market opportunities for your new venture are now immediately global, thanks to the pervasive access to the Internet and social media communication. However, this doesn’t mean that you can treat…
History is full of leaders who were confident, charismatic, and completely wrong. From Custer’s last stand to Napoleon, leaders have been overly confident and ignored warnings. How is today’s entrepreneur,…