Watch for Differences in Customs & Cultures when Working Abroad
If you intend to open an offshore office or factory in another country to take advantage of a new, often larger market, or if you intend to migrate to a…
Creating a Marketing Budget for Your Business
Your marketing budget is where you will decide how much money and time you can allot to marketing over a set period. Putting this budget together will help you assess…
Documentation Requirements for Your Entrepreneur Visa
We have been working with entrepreneurs who intend to try their business skills in another country for over 10 years. Many of our clients are citizens of European, Asian, African,…
The Journey, Part 6: Founder Communications
Your vision, mission, and objectives are now clear. You can explain the problem without resorting to storytelling, and you can describe your solution in terms your audience can understand. You've…
TikTok Video Marketing: Your Secret Weapon To Getting More Clients
Just when you thought social media was at its peak, TikTok became an overnight sensation. Brands and celebrities were quick to catch on to the potential offered by this unique…
How to Conduct a Marketing Asset Assessment
How to Write a Marketing Plan, Part 5 Once you've defined your business' goals, your target audience, and analyzed your competition, it's time to get to work on evaluating your assets. An asset…
Tips for a Smoother Investor Immigration Experience
You are about to make a huge life-changing decision. You intend to move to another country and see how your business skills compare to local investors and business owners. You…
The Journey, Part 5: The Founder’s Action Plan
Your Fundamentals, Business Model, and Founder SWOT analysis are complete. You've confronted your fears, and you know how you want to proceed. It's time to consider the next steps on…
Demystifying TAM, SAM, and SOM to Define your Market’s Size
“How big is the market you are targeting?” is a common question an investor will ask an entrepreneur. After all, investors want to invest in large and rapidly growing markets.…
How to Analyze Your Competitors and Their Marketing Plans
How to Write a Marketing Plan, Part 4 Assessing your competitors early and frequently is part of being a healthy, growing business. This type of analysis will direct the rest…