The Journey, Part 2: Discovery
You’re taking your first critical steps down the startup road. It’s going to be a challenge, and the odds are against you. You will step far outside of your comfort…
How to Write a Marketing Plan
Finding people to buy your product or service means marketing your business. Deciding who you will target, how you are going to find those people, what messaging you will share,…
The Journey, Part 1: Introduction
You're an experienced executive with a game-changing new concept. Your friends and family tell you you're on to something. All that's left to do is quit your job, write a…
Documentation Requirements for Your L-1 Visa
If you are contemplating coming to the United States to establish or expand a U.S. office of a foreign company, you will likely require an L-1 visa, and you will…
Defining Customer Service for Your Business
We are currently consulting with a husband and wife team that has built a successful $2 million a year security business in just a few short years. We are consulting…
Why Have a Business Plan?
“Everyone has a plan until they get punched in the mouth.” – Mike Tyson “No battle plan survives contact with the enemy.” – Helmut von Moltke, German military strategist These…
Can Covid-19 Damage Your Company’s Institutional Knowledge?
Institutional knowledge is the combination of experiences, processes, data, expertise, folklore, cultural values, and information possessed by a company’s team. It can span decades and comprise an organization’s tangible and…
Transform Your Business Model to Survive – and Thrive – During a Pandemic
The Covid-19 pandemic has brought the whole world to its knees. More than half the world’s population is under some kind of shelter in place order. Airlines are grounded. Freeways…
The Importance of Leadership During Covid-19
Marty Zwilling, our firm’s Chief Knowledge Officer and the Founder & CEO of Startup Professionals, could not have known about Covid-19 back in May 2019 when he wrote an excellent…
Don’t Let Covid-19 Destroy Your Dream
Like everyone these days, we have been thinking about and living through Covid-19. We recently published a piece on how to stay sane during the age of Covid-19. Did you…