Managing Finances at Your Startup: The Worst Pieces of Advice You Can Get
Managing your startup finances is one of the most important things you can do as a business owner. Making smart financial decisions early on can help your business grow and…
Go or No-Go? Part 1
To succeed, founders must make critical decisions about launching and growing their companies. It can be devastating if they fail after heading too far down the wrong road. At the…
How Marginalized Business Owners Can Benefit From Certification
Small business owners from underrepresented groups face unique obstacles when it comes to establishing and growing their organizations — from securing capital, to closing sales, to gaining access to educational…
The Race Against Competitors
Off to the Races, Part 5 In my prior installments on Running Out of Cash, Burnout, and Market Dynamics, I discussed how you could control the pace by making sound…
The Race Against Running Out of Cash
Off to the Races, Part 4 Based on a study of over 1,000 seed-funded startups, running out of cash was the third leading factor resulting in company failure: Founder conflict…
Business Loans for Small Company Borrowers
We prepare hundreds of business plans each year for clients that intend to submit their plans to a commercial bank with the hope of securing a loan for a new…
A Comprehensive Guide to Market Research: 5 Proven Methods
Capturing market research is a must for businesses of any size or format. It's through these practices that you validate your offerings, collect customer insights, and make data-driven decisions. Using…
The Importance of Integrated Marketing Communications (IMC) to Business: An Essential Guide
Integrated marketing communications (IMC) is a potent idea that could popularize your business and boost sales. The way people communicate in traditional workplaces has significantly changed over time. It is…
Five Work-Life Balance Tips for Founders
When you work too hard, your personal life suffers. But on the flip side, neglecting your work for personal pursuits will see your business start to flounder. Maintaining a healthy…
Planning Your Rebranding
According to Crowdspring, “Rebranding is a marketing strategy that involves changing a company's corporate image or organization by developing a new name, symbol, logo, and related visual assets like marketing…