How to Design a More Efficient Hiring Process for Your Company
The job application and hiring process is different today than ever before. Most people apply online, and many applicants have a variety of metrics and KPIs on their CV to…
Are You a Mercenary, a Missionary, or Both?
Search for the term mercenary or missionary in business or entrepreneurship and you will find that there are several articles written on the subject. While most authors seem to favor…
How To Build the Best Strategy for Your Business
A business strategy to an organization is what a map is to a traveler. Without it, you get lost! Business organizations face many challenges and still need to make profits…
Starting a Green Vehicle Fueling Company, Part 2
How much of a push is coming from new legislation? A lot. As of the start of 2021, thirty-one nations, some U.S. states, and major cities worldwide have pending internal…
Generating a successful strategy for taking a small business global
Thanks to culture, infrastructure, technology, and political climate, the world is more connected than ever. While having an international presence was once reserved for large corporations with ample finances and…
Starting a Green Vehicle Fueling Company, Part 1
The green vehicle “fueling” industry is beginning to boom and is destined to become another wild west investment scenario – as was crypto-blockchain (4 years ago) and cannabis (past 2…
A Step by Step Guide to Becoming a Commercial Real Estate Investor
Most assignments we take on in the commercial real estate sector are for developers that hire us to communicate why others should invest in their proposed project. Many developers believe…
How to Create a Content Marketing Calendar
How to Write a Marketing Plan, Part 8 Now that you've identified your marketing goals, customers, and marketing platforms, you may be tempted to jump right in and start creating…
The Best SaaS Marketing Techniques to Grow Faster In 2022
SaaS platforms are never complacent even at their peak. Marketing for SaaS is extremely different from other types of companies. In 2022, companies need to take a step back to…
How to Start a Cannabis Business, Part 2
What are the legal and regulatory issues you might face as a Marijuana company? The marijuana plant is, of course, simply another variety of Cannabis Sativa L, but it is…