During the pandemic, recurring travel restrictions resulted in a dwindling number of business conferences worldwide. Online events had replaced them to a certain extent – but not fully. Fortunately, as…
We have been working with entrepreneurs who intend to try their business skills in another country for over 10 years. Many of our clients are citizens of European, Asian, African,…
Your vision, mission, and objectives are now clear. You can explain the problem without resorting to storytelling, and you can describe your solution in terms your audience can understand. You've…
Just when you thought social media was at its peak, TikTok became an overnight sensation. Brands and celebrities were quick to catch on to the potential offered by this unique…
How to Write a Marketing Plan, Part 5 Once you've defined your business' goals, your target audience, and analyzed your competition, it's time to get to work on evaluating your assets. An asset…
You are about to make a huge life-changing decision. You intend to move to another country and see how your business skills compare to local investors and business owners. You…
Your Fundamentals, Business Model, and Founder SWOT analysis are complete. You've confronted your fears, and you know how you want to proceed. It's time to consider the next steps on…
“How big is the market you are targeting?” is a common question an investor will ask an entrepreneur. After all, investors want to invest in large and rapidly growing markets.…
How to Write a Marketing Plan, Part 4 Assessing your competitors early and frequently is part of being a healthy, growing business. This type of analysis will direct the rest…
By this point in your journey, you are clear on the fundamentals, where you're heading, your Vision, Mission, and Objectives. You understand how you'll achieve your personal goals. You still…
