Planning Your Rebranding
According to Crowdspring, “Rebranding is a marketing strategy that involves changing a company's corporate image or organization by developing a new name, symbol, logo, and related visual assets like marketing…
Buying an Existing Franchise
Introduction Many entrepreneurs don’t understand that business people who wish to purchase a franchise do not have to buy the franchise from the franchisor. There are thousands of people in…
Breaking Up Can Be Easy to Do
Several years ago, we published an article titled Breaking Up Is Hard to Do. That article discussed how important it is for partners to have a clear understanding of what…
Don’t Forget the “Hidden Costs” in Your Restaurant Business Plan
Investors don’t like surprises. When pitching your restaurant idea to potential investors, you’ll need to ensure that you’ve thought of every last expense associated with setting up and running a…
A Primer on Digital Security, 2024 Edition
In an age where so much of our lives are conducted online, we must all take digital security seriously. The 2021 Facebook breach of data on 530 million users and…
How to Prepare a Business Plan for Selling Your Business
Most businesses are unique, often complex organizations that require an in-depth understanding of how the sum of the parts is greater than the whole. You’ve owned a business for a…
How Market Research Defines Your Restaurant’s Pitch Deck
Opening a restaurant and creating a thriving restaurant business are two different things, and investors and lenders are really only interested in helping you do the second one. To capture…
Defining Your Marketing Metrics
How to Write a Marketing Plan, Part 9 By now, you've spent a considerable amount of time researching, planning, and executing your marketing strategy. But how do you know if…
How to Evolve from an Idea Person into a Founder
You've come up with an excellent solution to a big problem experienced by many. Your company starts today. You, by default, are its founder, but what got you to this…
How to Start a Home Care Business
The home care business in the United States will produce over $110 billion in revenue in 2021 and grow at an annualized rate of 5.1% to $140.8 billion by 2026…