Want to look inside some Mobile, Software & Internet Business Plan Samples?
Several of our clients have allowed us to share these real-world examples of their mobile, software & internet business plans on our website. Get a sense of how our software business planning expertise can best serve you:
You can see other mobile, software & internet business plan examples here.
Mobile, Software & Internet Experience
Our experience in various software-related fields, either as consultants, entrepreneurs, or hands-on software develpers, includes the following:
Security Software & Services
Developed a business plan, financial forecast, and valuation for a provider of information technology security products and services for Fortune 1000 enterprises as well as SMB customers. The company has secured more than $15 million in private equity financing from a major Wall Street investment bank.
Brain Simulation Software
Prepared a business plan, financial forecast, and investor presentation for Artificial Development. Based in Silicon Valley, Artificial Development is creating a bio-realistic whole-brain simulation system (both hardware and software) that will enable both neural research and the development of advanced cognitive applications.
HIPAA Compliant Software
Created a business plan for a team of radiologists who created a software solution that allowed the transmission and storage of radiological images by separating the image from the identifier during transmission and storage. The image and the identifier would only come together in a secure, password protected environment.
Agribusiness Enterprise Management Software
Developed a business plan, financial forecast, and presentation for Ag Connections, developer of software tools that help growers, retailers, and consultants manage day-to-day crop production operations.
Pattern Recognition Software
Developed the business plan, financial forecast, and investor presentation for Morpho, developer of a pattern recognition software platform for the security, satellite-based terrain analysis, financial services, and biotechnology markets.
Online Gaming Tournaments
Developed the business plan, financial forecast, and pitch deck for Guerilla Gaming Concepts, developer of a platform that enables console gamers to compete for cash and prizes by creating and participating in online gaming tournaments.
Satellite-Guided Tourism Software
Developed a business plan and financial projection for GoCar, a pioneer of the satellite-guided tourism industry. In addition to deploying the first-ever GPS Storytelling Car, the company is building a GPS Tour Network software system which will provide a new way of entertaining and educating travelers, by having available tours in many themes and multiple languages.
Billing & Customer Care Software
Founded Danet, a developer of billing and customer care solutions for the telecommunications industry, and grew it to over 100 employees and more than $15M in sales. Customers included PCS operators and CLECs, including Sprint PCS, BellSouth PCS, Global Crossing, Southwestern Bell, AirTouch, and American Personal Communications.
Internet Mobile Marketing and Content Delivery
Developed a business plan, financial model, executive summary, and investor presentation for a leading mobile marketing company. The engagement included helping the company identify and implement the most attractive business model available, given the company’s patent pending technology and the relevant market and competitive landscape.
Non-Profit Software
Developed a strategic plan and financial model for an Arizona-based developer of donor management software for use by non-profits. Coached the management team through the execution of the plan.
Social Networking
Prepared a business plan, financial model, investor presentation, and teaser for a very popular Internet startup transforming the instant messaging and social networking space.
Semiconductor Chip Design Software
Developed a business plan and financial model for EE Instruments, a leading-edge CAD software enabling semiconductor companies to design smaller chips.
IT Service Provider
Facilitated the development of a strategic plan for Accelerator Enterprise Technology, a provider of IT services ranging from staff augmentation to complete project outsourcing. AET staffing options range from onsite full time to off shore part-time resources.
Document Conversion & Collaboration
Developed a business plan and financial model for an online technology that converts standard file applications, such as Microsoft, PDF, HTML, SAP, Siebel, into a usable format across all licensed or designated users.
Online Dating
Developed the business plan, financial projections, and provided guidance on growth strategy for an early online community for daters to share their experiences and find camaraderie, a concept which merges social networking and online dating.
International Rollup
Developed the business plan for a $20 million rollup of China’s largest social networks, video sites and advertising networks.
Online Retail Shopping and Social Media
Developed a financial forecast for an early online store based on social media and viral marketing.
Internet Cloud Computing
Developed an executive summary and investor presentation for an innovator in the viral software-as-a-service (SaaS) market.
Money Transfer Platform
Led a startup to create a value transfer platform for the unbanked to send remittances at millions of retailers globally. The platform leverages the existing retail gift card infrastructure to offer cash-based immigrants and under-banked consumers a suite of financial services to send money to their loved ones back home.
Image Search Software
Developed an executive summary and financial model, and assisted in the preparation of their business plan, for piXlogic. The company developed an image analysis and search solution that visually identifies the content of digital images and videos. Their technology does for images what search engines have done for text-based documents.
Systems Engineering Firm
Provided executive coaching and strategic planning services for Analytica Systems. Analytica offers world class Systems Engineering capabilities. Analytica’s services minimize the risks inherent to technology initiatives, while minimizing the tradeoffs of cost, schedule, technical performance, and quality.
Geospatial Information Systems
Developed the business plan, financial projections, and investor presentation for M.A. Young & Associates. MAYA offers the only truly enterprise-grade system for managing geospatial data for organizations such as utilities and municipalities.
Municipal Payments Processing Software
Developed the business plan, financial forecast, and investor presentation for TrafficPayment, developer of an award winning web-based system that enables municipal governments to accept and process traffic citation payments online.
SaaS Based Virtual Warehouse
Developed the concept and wrote the business and financial plans for Terra Wood Inc., a virtual warehouse system for the international wood products industry. The virtual warehouse was intended to introduce modern supply-chain concepts to this tradition-bound industry.
Law Enforcement Software
Developed the financial projections and made significant contributions to the business plan and investor presentation for nForceNet, a developer of enterprise software for the homeland security, antiterrorism, and law enforcement markets.
Media Asset Management
Developed the business plan, marketing materials, investor presentation, and financial projections for Moani, a developer of rich media management and control web service solutions for internal and external corporate communications.
Laboratory Information Management Systems
Developed a business plan, financial forecast, and investor presentation to support the LIMSLeap’s merger and acquisition activities. LIMSLeap implements and integrates Laboratory Information Management Systems.
Time and Attendance Software
Developed complete business plan, financial forecast, and investor presentation for web-based timesheet software program for staffing industry. Interviewed potential client to get feedback on service concept. Heard and analyzed presentations from competitors to develop competitive analysis.
Network Security Solutions
Developed the business plan, financial forecast, and investor presentation for RedPoint Technologies, a developer of integrated security and management solutions for wireless networks. The initial product offers the highest available level of wireless security while preserving past investments in older wireless networking equipment.
SaaS Based Electronic Medical Records
Developed proprietary software architecture, business plan and investor pitch for a new concept in patient-oriented Electronic Medical Records. System was designed to overcome some of the impediments to widespread adoption of EMRs inherent in the current business model.
Manufacturing ERP System
Led the development of an enterprise planning and management system used by over 1,000 manufacturing firms. This system consistently delivered increased plant throughput and reduced lead times.
Online Support Community
Prepared the business plan, financial plan, marketing plan and investor pitch for an innovative psychiatric support service which integrates online social networking tools with traditional therapy techniques.
Online Advertising
Worked with a leading online lead exchange and global ISP/e-commerce company to develop mortgage lead products and advertising campaigns to ensure compliance with related licensing and anti-spam laws.
Vending Industry ERP System
Led the development of an enterprise planning and management system used by over 300 vending firms. This system consistently delivered 20% reductions in route costs.
Retail Support Systems
Wrote business plans and financial plans for a novel concept in retail support, integrating online systems with marketing and specialized support services.
Social Networking
Revised business plan and financials, prepared pitch book, and raised capital for an Internet startup which created and launched a religion-based social community site.
Online Retail Shopping
Developed the business plan, investor presentations, and raised capital for a startup company that created an online superstore connecting buyers and sellers.
Building Control Systems
Developed the business plan, designed the software and hardware systems, and developed the manufacturing plan for a new IoT cross-campus building control and security system.
Content Management & Software Development
Developed a strategic plan for the business; provided ongoing coaching to the management team for several years.
Hospital Maintenance Records Management Software
Developed and executed a nationwide marketing plan for the rollout of a software product to hospitals.
Social Network
Assisted public social network company with strategic and operational planning, as well as investor presentation.
Online Payment Platform
Founded a startup to develop a global, B2B money transfer platform including the automation of accounts payable functions in large enterprises.
Fitness App
Developed business plan, financial forecast and investor presentation for online personal training app.
SaaS Company Valuation
Performed business valuations of SaaS companies in connection with litigation and financial reporting.
Online Dating
Performed business valuations of online dating companies in connection with litigation.
Managed Service Provider
Developed business plan and PPM for MSP that gained exclusivity with UPS.
Internet Auction
Developed an executive summary for an online real-time auction business.
Note: Some items reflect experience gained prior to joining Cayenne Consulting. Cayenne does not offer services that require licensing or registration with the NASD or other authorities.
Read testimonials from selected mobile, software, and Internet clients.
Why Choose Cayenne? Nine Great Reasons!
No Salespeople
Deal directly with a senior business plan consultant from Day One – not a commissioned salesperson who will hand you off to a junior writer. Personal relationships matter, and you need to know exactly who you’re dealing with.
Save Money - Really!
We’re not cheap, but about half of our clients came to us after a business plan prepared by a less qualified business plan consultant did not work out. Why not get it right the first time and save money?
Fully Customized
Some business plan writers charge extremely low fees because they have a cookie-cutter, assembly-line approach. You get what you pay for. We work from scratch to represent your unique vision, not somebody else’s.
Get Investors To Notice
Most entrepreneurs can’t get investors to
return their calls. A majority of our clients secure meetings with potential funders. Our team’s efforts have contributed to over $4.3 billion in financing!
Get it Right the First Time
Funding is a binary event: either you succeed or you fail. If you fail, most investors won’t give you a second chance. Learn about the pros and cons of various approaches to developing business plans.
Avoid Costly Mistakes
We know what works, and, more importantly, what doesn’t. A single mistake can render your plan unfundable. We wrote the original and often-cited article on Why Business Plans Don’t Get Funded.
Work With True Experts
We’ve walked in your shoes and we understand what you’re going through. Many of us have advanced degrees from institutions like Harvard, Wharton, Berkeley, Cornell, Columbia, Stanford, Yale, Dartmouth, and Chicago.
Ongoing Support
We don’t stop when the business plan is complete. We have a talented team ready to help you implement it as well, either on a retained basis as interim members of your founding team or on a project basis, as needed.
Develop a Winning Strategy
Most so-called “business plan consultants” take whatever you tell them and type it into software. We go much deeper and help develop a viable strategy for success, which we then express in a compelling business plan.
Mobile, Software & Internet Business Plan Consultants
Our team of software and Internet specialists includes the following consultants:

Devin Berger, MBA
Business plan consultant in Boston, MADevin has over 25 years of experience in marketing and senior management of emerging growth companies, startups, and global consumer products companies. She has advised companies in numerous...
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DeForrest Borders III
Business plan consultant in New York, NYDeForrest has over 20 years of experience building businesses and driving strategic innovation in the consumer products, financial services, healthcare, higher education, media, and software...
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Paul Fiorello
Business plan consultant in San Francisco, CAPaul is a serial entrepreneur with 30 years experience in new venture creation. He was Founder or Co-Founder of three companies that successfully raised a cumulative $33 million in...
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Jenifer Grant, MBA
Business plan consultant in New York, NYJenifer has worked in finance, strategy, and marketing in various industries for over 15 years. In addition to third-party clients, she developed plans and implemented strategies for internal...
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Daniel Hall, MBA, MSE
Business plan consultant in San Francisco, CADan is a technology industry executive with over 25 years of organizational leadership, emerging growth, turnaround, sales, and marketing experience in both Fortune 100 and start-up environments....
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Shyam Jha, MBA
Business plan consultant in Tucson, AZAs a consultant and mentor to entrepreneurs, Shyam has created business plans, financial models, and pitch decks for startups in robotics and drone transport, medical devices, consumer...
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Lee Muhl, JD
Business plan consultant in Portland, ORLee Muhl’s consulting practice spans several key industries and segments, including: (i) ...
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Eric Pickens, MBA
Business plan consultant in New York, NYWith over 20 years of experience as a COO, CFO, and board member, Eric has implemented, strengthened and led the financial and operational functions for companies engaged in investment...
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Wayne Trattles, BCom CA
Business plan consultant in Sydney, AustraliaWayne joined Deloitte Consulting in Sydney after graduating from Bond University. His specialties include business development, sales pitch development, business case modelling, capital...
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