Paul Fiorello - Principal Consultant
San Francisco, CA
Paul is a serial entrepreneur with 30 years experience in new venture creation. He was Founder or Co-Founder of three companies that successfully raised a cumulative $33 million in venture financing. He knows what it takes, from the entrepreneur’s perspective, to get from the idea stage to a funded and operating endeavor. His proven ability to form and execute business ideas makes him uniquely qualified to advise others in start-up strategy and approach.
Paul was Co-Founder and served as EVP of Hotelevision (The Hotel Networks). There, as part of a two-person team, he raised $32 million in venture and private equity financing for a national free-to-guest advertising media network. Hotelevision marketed and sold advertising time to advertisers of premium products and services across its ten ad-supported cable networks. Using its private satellite distribution system, Hotelevision integrated commercials targeted at hotel guests in over 300,000 four- and five-star hotel rooms across the country. The company was sold to Liberty Media Corporation.
Paul Co-Founded and served as President of Pinpoint Golf Advertising. This innovative place-based advertising business built a national network of golf facilities that offered premium advertisers access to the highly desirable golfer demographic. Over $350K of angel investment was raised to successfully launch the business.
Currently, Paul is Founder and President of Paul Fiorello, LLC where he has raised nearly $1 million in private and SBA financing for the purchase of electronickits.com. This on-line e-commerce business retails electronic and robotic products to the educational and hobby markets. He manages all aspects of the business and has generated over $10 million in online product sales.
Paul’s past consulting projects include a cell phone spectrum licensing strategy, a document image processing software start-up, the technical roll-out of an image-enabled healthcare claims processing system, a business-case assessment for Galaxy Latin America (DirecTV), and an advertising sales strategy for an online classifieds business.
Paul earned a B.S. in Management from Babson College where he majored in Entrepreneurial Studies & Finance with a minor in Communications.
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