Sample Media & Entertainment Business Plan
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Media & Entertainment Industry Experience
Our experience in various Media & Entertainment related fields, either as consultants, entrepreneurs, or employees in the industry, includes the following:
Film Production Financing and Major Studio Distribution
Developed a business plan and financial forecast for Clearvision Motion Picture Group, a notable production company that was re-birthed from an in-house film production arm of Blockbuster, Inc., produced 3-4 films annually and had strategic partnership deals with producers such as Larry Gordon (Die Hard), Guillermo Del Toro (Pan’s Labyrinth) and Bob Gale (Back to the Future). The proprietary financial forecast presented granular revenues, expenses, and cash flows from a slate of 50 feature films spanning 5 years. The client used the business plan and financial forecast to develop output distribution arrangements with added producers, and distributors such as Warner Bros., Showtime, and the SciFi Channel.
360 Model for Artist Management
Developed a business plan and financial forecast for a prominent indie music label — distributed by Universal Music Group and representing a number of today’s upcoming indie bands. The client company used the business plan to raise over $4 million in angel funding for growth, marketing, and operations. The plan and financial forecast leveraged an extensive “predictive” market study we prepared, illuminating all likely changes over the next three years in music and related fields – including artists management, music sales, multi-media distribution platforms for musical artists in TV, film, syndication, VOD and packaged media, streamed content, music publishing, and extending to all financing, revenue, and spend corridors on a per-industry level.
Comic Publisher and Film Licensing
Developed a business plan and financial model for an emerging leader in Hollywood comic content. Radical Publishing develops premium comic book products with an integrated, multi-vertical Intellectual Property (IP) brokerage business model. Radical Publishing recently announced that Bryan Singer (X-Men, X-Men 2, and Superman Returns) has signed on to produce Freedom Formula: Ghost of the Wasteland. This is the third film deal by Radical Publishing, following the announcements of John Woo (Red Cliff, Mission Impossible 2) being attached to direct Caliber: First Canon of Justice, written and created by Sam Sarkar, and Peter Berg (Hancock, The Kingdom) to produce Hercules: The Thracian Wars for Universal and Spyglass Entertainment.
Digital Conversion of U.S. Movie Theaters
Developed a business plan supporting a $1B JP Morgan-Blackstone Group capital raise on behalf of the three largest U.S. theater chains to finance the deployment of digital projection equipment in U.S. theaters. The client consortium, a joint venture of Regal Entertainment Group, AMC Entertainment, and Cinemark USA, wished to create a financing facility that all U.S. theater owners could utilize for digital conversion.
Online Comedy Channel
Developed a business plan and financial forecast for Joke Show, Inc., which is creating a live-action comedy web channel, ItTastesFunny.com. The channel’s roots lie in the award-winning HBO Actual Jokes series, a creation of the company’s founders. ItTastesFunny.com is a unique destination featuring sketch comedy, short viral films, and interactive characters, all centered around the essential core of comedy: the well told joke.
Ringtone Special Effects Technology
Developed a business plan and financial forecast for Quickture, a mobile app for iOS and Android 5.0+ that allows a caller to select special effects video ringtones that are instantly displayed on the receiving handset. The feature set allows the user’s video (or video from a large SFX library) to be looped, frozen, partially frozen, distorted and enhanced with the flair of a Hollywood special effects artist.
Video Marketing Walls
Developed a business plan and financial forecast for VWalls, a discovery engine and content disseminator. VWalls was an invention of Buzztone – one of the top boutique marketing agencies in the U.S. Buzztone used VWalls to aggregate content and non-invasive ads (e.g. videos, photos, tweets, text posts, blogs, news, and product descriptions) from a variety of sources, in a single, engaging, easy-to-access interface.
Illustration and Concept Art
Developed a business plan and financial model for Imaginary Friends Studios. IFS develops concept art for film, video games, and comics on projects such as Hercules (Radical Publishing/Spyglass Entertainment), Caliber (Infinitum Nihil/Radical Publishing), F.E.A.R: Extraction Point (Sierra), Contra 4 (Capcom), and NBA Street Basketball (Electronic Arts), Spiderman 3, Surf’s Up, World Cyber Games, and Batman: Dark Knight.
Online Play-for-Pay Gaming
Developed a business plan, financial forecast, and investor presentation for Guerilla Gaming Concepts, Inc., which has developed a platform that enables console gamers to compete for cash and prizes by creating and participating in online gaming tournaments. The company has forged strategic relationships with major console manufacturers and game studios, and is in the process of securing a Series A investment round.
Broadcast Television and Radio Network
Developed online business plan, content development and distribution, social media and go-to-market strategy for a new government funded terrestrial television station and three terrestrial radio stations based in the Caribbean to serve a vast audience of ex-pats and those who have a special interest in the region (over 5 million people).
Television Documentary Production
Helped develop the concept and funding plan for The Los Altos Story, which told the story of how AIDS impacted a middle-class community in California. It won both the George Foster Peabody Award for Excellence in Broadcasting and the Ace Award for Best Public Affairs Special when it was first shown on national television.
Satellite Guided Tours
Developed a business plan and financial projection for GoCar, a pioneer of the satellite-guided tourism industry. In addition to deploying the first-ever GPS Storytelling Car, the company is building a GPS Tour Network software system which will provide a new way of entertaining and educating travelers, by having available tours in many themes and multiple languages.
Media & Marketing Consulting
Developed an Executive Summary and financial forecast for ac-quaint media, a full-service solutions provider and consulting firm for new and traditional media. The company produces highly targeted audio content derived from user search demographics, and distributes it across radio and other advertising channels.
Online Advertising Technology
Developed a financial forecast for a company developing a platform through which advertisers can embed advertisements, product information, and e-commerce capabilities into online video. The company intends to launch a social network that offers network television programs as well as original content.
Console Game Publisher
Prepared the business plan and financial forecast for Play Interactive, a video game publisher. The company had licensed the rights to develop and market a series of video games based on NBC’s blockbuster Fear Factor, the original reality television series, as well as several other popular media properties.
Political Awareness Publisher
Developed a feasibility study, business plan, and financial forecast for a firm promoting the political process via a platform combining information dissemination, social networking, fundraising, and consulting.
Tour Destination Content Publisher
Prepared the business plan and financial forecast for Mystic Media. Mystic is the publisher of numerous online tourism properties, including VisitNewEngland.com.
Magazine Publishing
Wrote the business and financial plans for Pacific Media Management, Inc., a startup niche magazine publisher. Its initial publication was Business Products News, a monthly magazine in support of the office supplies industry.
TV Production Studio
Developed an executive summary for a multi-media reality and unscripted TV production studio in the heart of Los Angeles.
Broadcast Television Network
Drafted an investment memorandum and led a successful $15 million fund raising for a pan-African direct broadcast TV network.
Booking Agent
Developed a proposal for a new agency that brokers and books leading U.S. entertainers at key performance venues.
Internet Radio
Advised the management team of Radio Woodstock on various startup matters; helped prepare investor presentations and related materials.
Real Estate Information Portal
Developed a business plan and fundraising strategy for a Dubai-based online commercial real estate information service.
Magazine Publishing
Developed financial plan and investment analysis for Denver Magazine LLC, a geographically focused lifestyle magazine.
Cable TV Channel
Developed a business plan for a new cable TV channel focusing on the hospitality industry.
Online Radio
Invented, planned, and financed a new platform used to stream about half the online radio in Australia.
Audio Technology
Developed two internal business initiative proposals for Dolby Laboratories.
International Newsletter
Developed business and financial plan for the Pacific Basin Business Letter, a monthly summary of Asian business.
Crowdfunded Book
Developed and executed successful Kickstarter crowdfunding campaign for a high-end art photography book.
Modeling Agency
Developed a business plan for a Hollywood-based modeling agency startup.
Note: Some items reflect experience gained prior to joining Cayenne Consulting. Cayenne does not offer services that require licensing or registration with the NASD or other authorities.
Read some testimonials from our media & entertainment clients.
Why Choose Cayenne? Nine Great Reasons!
Get Investors To Notice
Most entrepreneurs can’t get investors to
return their calls. A majority of our clients secure meetings with potential funders. Our team’s efforts have contributed to over $4.3 billion in financing!
Get it Right the First Time
Funding is a binary event: either you succeed or you fail. If you fail, most investors won’t give you a second chance. Learn about the pros and cons of various approaches to developing business plans.
Develop a Winning Strategy
Most so-called “business plan consultants” take whatever you tell them and type it into software. We go much deeper and help develop a viable strategy for success, which we then express in a compelling business plan.
Fully Customized
Some business plan writers charge extremely low fees because they have a cookie-cutter, assembly-line approach. You get what you pay for. We work from scratch to represent your unique vision, not somebody else’s.
Save Money - Really!
We’re not cheap, but about half of our clients came to us after a business plan prepared by a less qualified business plan consultant did not work out. Why not get it right the first time and save money?
No Salespeople
Deal directly with a senior business plan consultant from Day One – not a commissioned salesperson who will hand you off to a junior writer. Personal relationships matter, and you need to know exactly who you’re dealing with.
Ongoing Support
We don’t stop when the business plan is complete. We have a talented team ready to help you implement it as well, either on a retained basis as interim members of your founding team or on a project basis, as needed.
Avoid Costly Mistakes
We know what works, and, more importantly, what doesn’t. A single mistake can render your plan unfundable. We wrote the original and often-cited article on Why Business Plans Don’t Get Funded.
Work With True Experts
We’ve walked in your shoes and we understand what you’re going through. Many of us have advanced degrees from institutions like Harvard, Wharton, Berkeley, Cornell, Columbia, Stanford, Yale, Dartmouth, and Chicago.
Media & Entertainment Business Plan Consultants
Our team of media and entertainment industry specialists includes the following consultants:
Devin Berger, MBA
Business plan consultant in Boston, MADevin has over 25 years of experience in marketing and senior management of emerging growth companies, startups, and global consumer products companies. She has advised companies in numerous...
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Brian Bohr, MBA
Business plan consultant in Los Angeles, CABrian possesses over twenty years of experience in investment banking, corporate development, corporate finance, merger and acquisition advisory, financial planning and analysis, and venture...
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DeForrest Borders III
Business plan consultant in New York, NYDeForrest has over 20 years of experience building businesses and driving strategic innovation in the consumer products, financial services, healthcare, higher education, media, and software...
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Paul Fiorello
Business plan consultant in San Francisco, CAPaul is a serial entrepreneur with 30 years experience in new venture creation. He was Founder or Co-Founder of three companies that successfully raised a cumulative $33 million in...
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Jenifer Grant, MBA
Business plan consultant in New York, NYJenifer has worked in finance, strategy, and marketing in various industries for over 15 years. In addition to third-party clients, she developed plans and implemented strategies for internal...
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Daniel Hall, MBA, MSE
Business plan consultant in San Francisco, CADan is a technology industry executive with over 25 years of organizational leadership, emerging growth, turnaround, sales, and marketing experience in both Fortune 100 and start-up environments....
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Lee Muhl, JD
Business plan consultant in Portland, ORLee Muhl’s consulting practice spans several key industries and segments, including: (i) ...
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