Are You a Mercenary, a Missionary, or Both?
Search for the term mercenary or missionary in business or entrepreneurship and you will find that there are several articles written on the subject. While most authors seem to favor…
Starting a Green Vehicle Fueling Company, Part 2
How much of a push is coming from new legislation? A lot. As of the start of 2021, thirty-one nations, some U.S. states, and major cities worldwide have pending internal…
Starting a Green Vehicle Fueling Company, Part 1
The green vehicle “fueling” industry is beginning to boom and is destined to become another wild west investment scenario – as was crypto-blockchain and a certain regulated agricultural industry. Crypto-blockchain…
A Step by Step Guide to Becoming a Commercial Real Estate Investor
Most assignments we take on in the commercial real estate sector are for developers that hire us to communicate why others should invest in their proposed project. Many developers believe…
How to Create a Content Marketing Calendar
How to Write a Marketing Plan, Part 8 Now that you've identified your marketing goals, customers, and marketing platforms, you may be tempted to jump right in and start creating…
How to Choose the Best Marketing Platforms for Your Business
How to Write a Marketing Plan, Part 7 It's time to get into the meat of your marketing plan. There are hundreds of marketing platforms available to promote your business.…
The Journey, Part 7: The Planning Process
By getting to this point in the founder's journey, you can effectively communicate your vision, mission, and objectives. You understand how you're going to start and grow your company. The…
Good News for Medical Device Innovators
New CMS rule aims to reimburse device makers years sooner In the folklore of entrepreneurship, clever innovations reap big rewards. Unfortunately, that is not always so. For example, genuinely new…
Watch for Differences in Cultures when Working Abroad
If you intend to open an offshore office or factory in another country to take advantage of a new, often larger market, or if you intend to migrate to a…
Creating a Marketing Budget for Your Business
How to Write a Marketing Plan, Part 6 Your marketing budget is where you will decide how much money and time you can allot to marketing over a set period.…