A Primer on Digital Security, 2024 Edition
In an age where so much of our lives are conducted online, we must all take digital security seriously. The 2021 Facebook breach of data on 530 million users and…
How to Prepare a Business Plan for Selling Your Business
Most businesses are unique, often complex organizations that require an in-depth understanding of how the sum of the parts is greater than the whole. You’ve owned a business for a…
How Market Research Defines Your Restaurant’s Pitch Deck
Opening a restaurant and creating a thriving restaurant business are two different things, and investors and lenders are really only interested in helping you do the second one. To capture…
Defining Your Marketing Metrics
How to Write a Marketing Plan, Part 9 By now, you've spent a considerable amount of time researching, planning, and executing your marketing strategy. But how do you know if…
How to Evolve from an Idea Person into a Founder
You've come up with an excellent solution to a big problem experienced by many. Your company starts today. You, by default, are its founder, but what got you to this…
How to Start a Home Care Business
The home care business in the United States will produce over $110 billion in revenue in 2021 and grow at an annualized rate of 5.1% to $140.8 billion by 2026…
How to Choose, Buy, and Operate a Successful Franchise
Decision 1: Should you Buy a Franchise or Go Indie? You may have read our post Franchise or Indie? where we considered the advantages of buying a franchise as well…
The Best States for Immigrant Entrepreneurs
Each year, we receive dozens of inquiries from foreign entrepreneurs who wish to launch a business in the United States. Most of the time these individuals know the type of…
How to Think Like a Rocket Scientist
Don't let your passion and motivation keep you from thinking like a rocket scientist. New entrepreneurs become enamored with their concept and assume the market exists, and customers will buy…
Hybrid Work vs. Remote Work: A Guide For Innovating Businesses
The viability of office life is one of the most discussed issues in business today. If you have to choose between them, knowing the advantages and disadvantages of remote working,…