How to Analyze Competitors and Their Marketing Plans
How to Write a Marketing Plan, Part 4 Assessing your competitors early and frequently is part of being a healthy, growing business. This type of analysis will direct the rest…
The Journey, Part 4: Personal SWOT Analysis
By this point in your journey, you are clear on the fundamentals, where you're heading, your Vision, Mission, and Objectives. You understand how you'll achieve your personal goals. You still…
How to Define Your Target Audience
How to Write a Marketing Plan, Part 3 Have you ever been invited to an event and wondered what to wear? You don't want to be overdressed or underdressed. Are…
The Journey, Part 3: The Business Model
You've completed the discovery process and are committed to starting your company. You know the risks and challenges. You are all in, but realize what professional investors - and every…
How to Define Your Marketing Goals
How to Write a Marketing Plan, Part 2 Yes. You can run each day independently from the previous one or from tomorrow, responding to the latest idea or the current…
The Journey, Part 2: Discovery
You’re taking your first critical steps down the startup road. It’s going to be a challenge, and the odds are against you. You will step far outside of your comfort…
Strategies to Navigate Market Volatility
Small businesses have faced unprecedented challenges in recent years — unfortunately, with no end in sight. Market volatility poses many challenges for small businesses, including supply chain disruptions, diminished consumer…
How to Write a Marketing Plan
How to Write a Marketing Plan, Part 1 Finding people to buy your product or service means marketing your business. Deciding who you will target, how you are going to…
The Journey, Part 1: Introduction
You're an experienced executive with a game-changing new concept. Your friends and family tell you you're on to something. All that's left to do is quit your job, write a…
Documentation Requirements for Your L-1 Visa
If you are contemplating coming to the United States to establish or expand a U.S. office of a foreign company, you will likely require an L-1 visa, and you will…