Small businesses have faced unprecedented challenges in recent years — unfortunately, with no end in sight. Market volatility poses many challenges for small businesses, including supply chain disruptions, diminished consumer…
Capturing market research is a must for businesses of any size or format. It's through these practices that you validate your offerings, collect customer insights, and make data-driven decisions. Using…
Just when you thought social media was at its peak, TikTok became an overnight sensation. Brands and celebrities were quick to catch on to the potential offered by this unique…
Every renowned company has a celebrity as the face of its brand. While many enterprises still use that marketing strategy, there’s a shift happening in the industry. Getting a superstar…
Now that you’ve decided to relocate your business to another area, you need to start thinking about your employees. It won’t be easy for most of them to leave their…
In the past, the role of human resources was considered highly transactional but has now evolved to become more aligned and strategic with the business objectives. HR professionals now encompass…
Not many medical professionals feel ready to undertake another massive challenge straight out of med school. However, as the years go by, the idea of being your boss and having…
