Just when you thought social media was at its peak, TikTok became an overnight sensation. Brands and celebrities were quick to catch on to the potential offered by this unique way to connect with an audience. Many experts agree that TikTok is the key to Gen Z’s heart (and wallet).
If your brand hasn’t started using TikTok video marketing, it’s time to re-evaluate your strategy and check TikTok business and marketing trends in 2021. Here are some of the top tips for using this secret weapon to get more clients.
Create a Quick Action Plan
It’s no secret that having a well-crafted content calendar and strategic posting plan can be beneficial. However, with TikTok video marketing, it’s equally important to be quick and adaptable.
TikTok video trends can amass hundreds of millions of views within a matter of days, then become a distant dream by the following week. Taking part in these trending topics is an effective way to grow your audience and create an emotional connection. However, it would be best if you acted quickly, so you don’t miss the bandwagon as it hurries past.
Create a quick action plan that allows you to stay on top of trending items and throw something together to participate. Don’t worry about disrupting your scheduled content— just get your contribution out there!
Teach Your Niche
As with all platforms and marketing efforts, brands should clarify their niche before creating content. Understanding your niche will help you create relevant content that resonates with your ideal client.
Once you know what your ideal audience would find helpful, you can share lessons and skills through TikTok videos. The benefits of this approach are multi-tiered. First and foremost, valuable video content has higher shareability and saving potential, both of which contribute to your place in the algorithm. Additionally, using this platform to teach your niche information relevant to their interests and your business showcases your value as an expert. After all, if they’re getting this value for free while scrolling online, consider what you can do for them if they use your offering.
Keep it Short and Sweet
Another consideration when creating TikTok marketing videos to attract clients is the video duration. TikTok videos can range from 15 – 60 seconds. We strongly suggest making videos as short as possible, and this is for a couple of reasons.
First, keep in mind that you’re targeting an audience with a diminished attention span that expects instant gratification. You’re more likely to get shares and likes if your viewer gets useful information in a super short snippet.
Also, for marketing purposes, shorter videos will generally serve you better on TikTok. This is because TikTok will more readily display videos with a high completion rate. By using shorter videos, your audience is more likely to watch them through to the end.
That’s not to say that you shouldn’t use longer videos; it’s all about finding the right balance. When you have an established audience who loves your content, you will get them to stay longer. But when you are presenting a new concept or reaching new viewers, shorter is typically more effective.
Add A Human Touch
Authenticity is everything in video marketing. Whether you’re a business with employees or a solo entrepreneur, it’s essential to add a human touch to your videos.
TikTok is an excellent platform for tapping into human emotions. Don’t hesitate to be vulnerable, humorous, or a little outrageous— as long as it’s authentic. Showing behind-the-scenes footage of your business and giving your audience a chance to “meet” your team is a great way to forge a human connection.
While it takes time to grow an engaged following, it’s worth the effort. TikTok prefers content creators who promote authenticity. It’s one of the few platforms where you can’t request verification, and buying followers will get you banned.
With time and dedication, you can create a connected TikTok audience that converts into more clients using video marketing. Don’t wait any longer to take advantage of this innovative platform.