Price Your Product to Capture the Value You Create
Markets Don't Set Prices Are you leaving money on the table by pricing products based on costs? According to Wharton marketing professors Jagmohan Raju and John Zhang, most companies either…
Marketing & Sales Posts
Planning Your Rebranding
According to Crowdspring, “Rebranding is a marketing strategy that involves changing a company's corporate image or organization by developing a new name, symbol, logo, and related visual assets like marketing…
Defining Your Marketing Metrics
How to Write a Marketing Plan, Part 9 By now, you've spent a considerable amount of time researching, planning, and executing your marketing strategy. But how do you know if…
How to Create a Content Marketing Calendar
How to Write a Marketing Plan, Part 8 Now that you've identified your marketing goals, customers, and marketing platforms, you may be tempted to jump right in and start creating…
How to Choose the Best Marketing Platforms for Your Business
How to Write a Marketing Plan, Part 7 It's time to get into the meat of your marketing plan. There are hundreds of marketing platforms available to promote your business.…
Creating a Marketing Budget for Your Business
How to Write a Marketing Plan, Part 6 Your marketing budget is where you will decide how much money and time you can allot to marketing over a set period.…
How to Conduct a Marketing Asset Assessment
How to Write a Marketing Plan, Part 5 Once you've defined your business' goals, your target audience, and analyzed your competition, it's time to get to work on evaluating your assets. An asset…
Demystifying TAM, SAM, and SOM to Define your Market’s Size
“How big is the market you are targeting?” is a common question an investor will ask an entrepreneur. After all, investors want to invest in large and rapidly growing markets.…
How to Analyze Competitors and Their Marketing Plans
How to Write a Marketing Plan, Part 4 Assessing your competitors early and frequently is part of being a healthy, growing business. This type of analysis will direct the rest…
How to Define Your Target Audience
How to Write a Marketing Plan, Part 3 Have you ever been invited to an event and wondered what to wear? You don't want to be overdressed or underdressed. Are…