Creating a Marketing Budget for Your Business
Your marketing budget is where you will decide how much money and time you can allot to marketing over a set period. Putting this budget together will help you assess…
TikTok Video Marketing: Your Secret Weapon To Getting More Clients
Just when you thought social media was at its peak, TikTok became an overnight sensation. Brands and celebrities were quick to catch on to the potential offered by this unique…
How to Conduct a Marketing Asset Assessment
How to Write a Marketing Plan, Part 5 Once you've defined your business' goals, your target audience, and analyzed your competition, it's time to get to work on evaluating your assets. An asset…
Demystifying TAM, SAM, and SOM to Define your Market’s Size
“How big is the market you are targeting?” is a common question an investor will ask an entrepreneur. After all, investors want to invest in large and rapidly growing markets.…
How to Analyze Your Competitors and Their Marketing Plans
How to Write a Marketing Plan, Part 4 Assessing your competitors early and frequently is part of being a healthy, growing business. This type of analysis will direct the rest…
How to Define Your Target Audience
How to Write a Marketing Plan, Part 3 Have you ever been invited to an event and wondered what to wear? You don't want to be overdressed or underdressed. Are…
How to Define Your Marketing Goals
How to Write a Marketing Plan, Part 2 Yes. You can run each day independently from the previous one or from tomorrow, responding to the latest idea or the current…
How to Write a Marketing Plan
How to Write a Marketing Plan, Part 1 Finding people to buy your product or service means marketing your business. Deciding who you will target, how you are going to…
Is Marketing an Art or a Science?
Marketing professional. This term conjures images of glamour, consumption, and style, much like what the AMC series Mad Men depicts. If you've watched this show or heard talks given by…
Keys to a Successful Marketing Strategy
In order to be successful as an entrepreneur or business owner, marketing is key. Without marketing and publicity, it is simply impossible to attract new customers, grow your brand and…