“How big is the market you are targeting?” is a common question an investor will ask an entrepreneur. After all, investors want to invest in large and rapidly growing markets.…
How to Write a Marketing Plan, Part 4 Assessing your competitors early and frequently is part of being a healthy, growing business. This type of analysis will direct the rest…
How to Write a Marketing Plan, Part 3 Have you ever been invited to an event and wondered what to wear? You don't want to be overdressed or underdressed. Are…
How to Write a Marketing Plan, Part 2 Yes. You can run each day independently from the previous one or from tomorrow, responding to the latest idea or the current…
How to Write a Marketing Plan, Part 1 Finding people to buy your product or service means marketing your business. Deciding who you will target, how you are going to…
Marketing professional. This term conjures images of glamour, consumption, and style, much like what the AMC series Mad Men depicts. If you've watched this show or heard talks given by…
In order to be successful as an entrepreneur or business owner, marketing is key. Without marketing and publicity, it is simply impossible to attract new customers, grow your brand and…
Content marketing has fast become a priority for startups and small businesses, who rarely have the budgets to rely on expensive advertising campaigns. But while your marketing plan may be…
This is Part I of a series about building your brand awareness online and leveraging these insights to open your first retail store, commonly known as Clicks to Bricks. There…
Netflix’s latest documentary is generating a ton of buzz around the Fyre Festival, a music event that was aggressively promoted but ultimately failed because of poor planning and empty promises.…
