Marketing & Sales Posts

How to Write a Marketing Plan, Part 2 Yes. You can run each day independently from the previous one or from tomorrow, responding to the latest idea or the current…

How to Write a Marketing Plan, Part 1 Finding people to buy your product or service means marketing your business. Deciding who you will target, how you are going to…

This is Part I of a series about building your brand awareness online and leveraging these insights to open your first retail store, commonly known as Clicks to Bricks. There…

Every renowned company has a celebrity as the face of its brand. While many enterprises still use that marketing strategy, there’s a shift happening in the industry. Getting a superstar…

Netflix’s latest documentary is generating a ton of buzz around the Fyre Festival, a music event that was aggressively promoted but ultimately failed because of poor planning and empty promises.…

In the age of constant change and information overload, content marketing and branding are often more important to success than product quality or technology. Contrary to popular belief, word-of-mouth and…

It can pay big dividends to network with peers and others if you want to succeed in business. You need to get guidance before you start a new venture, connections…

As the rate of change continues to increase in business and technology, the more I’m convinced that marketing is the primary key to success for a new venture. Yet, I…

Even with instant communication via the Internet and mobile devices, your greatest new solution or service won’t be found or recognized without proper marketing. The challenge is to rise above…