Read Between the Lines
Your prospects read hidden messages between the lines. They’re right there – embedded between the lines of every marketing communication you send. These often-implicit messages can be a powerful indication…
Marketing & Sales Posts
4 Steps to Freelance Success
Becoming a full-time freelancer can be scary, especially if you haven’t planned accordingly. The key to overcoming this fear starts with strategy and preparation. Before you go all-in on freelancing,…
The Challenger Sale
There are two types of personality profile tests: the kind you take for fun on Facebook, and the kind that offers real insights to help you drive revenue. The Challenger…
Pop-Ups Are Better Than Ads: How To Get “A Happening” Happening Around Your Startup
Is your startup stuck in the rut between a seed series and a Series A? Have you hit a wall with your social media engagement and are now struggling to…
Guy Kawasaki’s Social Media Mantra
In a new article on the HubSpot Blog, marketing and tech guru Guy Kawasaki breaks down his personal approach to social media across all the most popular platforms. Interestingly, Guy’s…
7 Tips for Small Business Branding
Compared to Fortune 500 titans, start-ups and small businesses often seem at a disadvantage regarding marketing. Big corporations have vast resources; small and new businesses rarely do. Established companies can…
Strengthen Sales & Marketing with a Messaging Toolbox
You know that smart and strategic marketing is critical to your business's success. But one of the surest ways to waste money and weaken your brand is to recreate your…
Close More Sales by Wearing Your Customer’s Shoes
Entrepreneurs and sales professionals often think that in order to close more sales faster, you need to focus on refining the sales process. Today's customer, however, is wary of "being…
Look Past Early Adopters for Feedback
For most new high-tech products, the first customers are always “early adopters.” The conventional wisdom is that early adopters are the ideal target for new products, to get business rolling.…
The Challenges of Celebrity Endorsements
Most startups dream of attracting a celebrity endorsement and assume that it will take their startup to the stars. There have been some “famous” recent successes in this regard, such…