TikTok Video Marketing: Your Secret Weapon To Getting More Clients
Just when you thought social media was at its peak, TikTok became an overnight sensation. Brands and celebrities were quick to catch on to the potential offered by this unique…
Social Media Posts
Quick Guide to the Perfect Social Media Profile
You have less than five seconds to catch the attention of a would-be customer with your social media profile, so it’s imperative to make a big impression, fast. By capturing…
The Art of Socializing
Social media is free and ubiquitous, and offers entrepreneurs an unprecedented marketing opportunity. Guy Kawasaki, in his new book The Art of the Start 2.0, calls it the best thing…
Three Social Media Hacks for the Busy Entrepreneur
As an entrepreneur, social media is your best friend (free, ubiquitous marketing!), but in a busy startup with what feels like an endless to-do list, it probably seems like just…
Guy Kawasaki’s Social Media Mantra
In a new article on the HubSpot Blog, marketing and tech guru Guy Kawasaki breaks down his personal approach to social media across all the most popular platforms. Interestingly, Guy’s…
8 Tips for Using Twitter (X) to Promote Your Small Business
It seems like everyone is using Twitter (now X) to market themselves, from celebrities to corporations. Twitter has 192 million daily active users worldwide. But how do you know if…
Keeping Up With Today’s Networked Customer
Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. The customer base is no longer a…
Every Startup Needs the Right Social Media Presence
If your startup can’t be bothered with social media or has no plan to take advantage of it, then you are at risk. But simply jumping in is not enough.…
The Challenges of Celebrity Endorsements
Most startups dream of attracting a celebrity endorsement and assume that it will take their startup to the stars. There have been some “famous” recent successes in this regard, such…
Protecting Your Brand’s Image Online
These days, your online Internet reputation is your reputation. Of course, having no reputation is usually better than a bad one, but don’t wait for someone else to establish a…