Standing Tall Above the Digital Crowd
Gone are the days when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor”…
Gone are the days when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor”…
Guy Kawasaki is back at it again. His new book, Enchantment, is destined to share space on your bookshelf next to his classic Art of the Start. Kawasaki’s basic thesis…
Sometimes I see a startup business plan with a credible “mission” to be the “premier brand” for their product, with a less than credible or trivial marketing budget in the…
Today's savvy buyers won't buy from a business that doesn't have a professional website. In the past, if your startup had a website at all, the company was leading-edge and…
If you are an entrepreneur these days or trying to grow an existing business, everyone is telling you that you need to use social media. There are many ‘experts’ out…
Probably each of you has been propositioned by email to spend money on Search Engine Marketing (SEM). For most, it sounds like a magical process or a scam, with the…
A good entrepreneur is not necessarily a good salesman. In fact, they are often the opposite, more focused on building things rather than selling them. Yet, in today’s world of…