How Much is That Invention Worth?
“Build a better mousetrap, and the world will beat a path to your door,” wrote Ralph Waldo Emerson more than a century and a half ago. He forgot to mention…
Reboot: The Art of the Start 2.0
Ten years after shaking up the world of entrepreneurship, Guy Kawasaki has fully updated his essential field guide to starting a business. The result: a book that’s both a reality…
What Does It Mean to Bring Money Into Disruption?
The term "disruption" refers to the continuing transformation of the economy. It has been present for hundreds of years and is at the center of human existence. Disruption is advantageous…
Five Tips for Bootstrapping Your Startup
Most entrepreneurs can sidestep the frustration and distraction of finding angel investors or lenders to fund their startups, at least in the early stages. Here are five tips that will…
Six Tips for Fostering Brand Evangelism
Loyal customers are more than repeat business - they are evangelists for your brand. Brand evangelists not only purchase your products, but they also promote your company to their social…
Get the Most from Your Advisory Board
Assembling a brilliant advisory board is an important first step. The next step is to get the board to measurably impact your company. The challenge is in harnessing your board’s…
Six Tips for Older Entrepreneurs
You’re over 50 and looking to embark on a new professional path. What better time than now to consider starting your own business? That suggestion may seem at odds with…
Guy Kawasaki’s Entrepreneurship Course on Udemy
I just received the following email from Guy Kawasaki: Hi there, Today, I'm opening my new Entrepreneurship course to the public! The Essential Guide to Entrepreneurship is for you if…
Tricks of the Trademark
As frivolous lawsuits go, attempts to trademark phrases, sounds, and even numbers can easily stray into the ridiculous. Take, for example, Harley Davidson’s attempt to trademark the sound of their…
Pop-Ups Are Better Than Ads: How To Get “A Happening” Happening Around Your Startup
Is your startup stuck in the rut between a seed series and a Series A? Have you hit a wall with your social media engagement and are now struggling to…