5 Ways to Grow Your Startup
The problem with many startup companies is that they never progress past the initial growth phase. Owners, investors, and consumers routinely complain that many small, new organizations don't live for…
The problem with many startup companies is that they never progress past the initial growth phase. Owners, investors, and consumers routinely complain that many small, new organizations don't live for…
There is one golden rule in the world of construction and architecture. It says: “Measure twice, cut once” This motto underscores the importance of detailed planning before taking action, to…
In order to be successful as an entrepreneur or business owner, marketing is key. Without marketing and publicity, it is simply impossible to attract new customers, grow your brand and…
The report of the death of the business plan has been an exaggeration, to paraphrase Mark Twain. Yet, we often read opinions in the popular business press that the business…
If you're considering applying for a bank loan to fund your startup, most experts say don’t bother. Banks are rarely interested in funding early-stage companies, especially since the 2008 financial…
Entrepreneurs come up with new business ideas all the time. Often, they just plunge ahead to develop the product or service without really taking the time to 1) determine if…
Social media is free and ubiquitous, and offers entrepreneurs an unprecedented marketing opportunity. Guy Kawasaki, in his new book The Art of the Start 2.0, calls it the best thing…
As an entrepreneur, social media is your best friend (free, ubiquitous marketing!), but in a busy startup with what feels like an endless to-do list, it probably seems like just…
“Build a better mousetrap, and the world will beat a path to your door,” wrote Ralph Waldo Emerson more than a century and a half ago. He forgot to mention…
Ten years after shaking up the world of entrepreneurship, Guy Kawasaki has fully updated his essential field guide to starting a business. The result: a book that’s both a reality…