Embracing the Start-Up J Curve
In his latest book, entrepreneur Howard Love guides fellow business owners through the predictable phases faced by most entrepreneurs. Love's book provides a step-by-step guide for small-business owners on how…
4 Steps to Take Before Hiring a Business Plan Consultant
Who among us has not dreamed of becoming their own boss, of being a successful entrepreneur? Maybe you have worked as a top salesperson for many years and have faith…
My Customer Experience Journey
My first job after college was as a field sales engineer at Schlumberger – an oil-field services firm. I learned what it meant to be the face of a company…
Three Mistakes to Avoid as an Entrepreneur
If you're new to running a business, there are common mistakes you should avoid to navigate your company successfully. As entrepreneurs and, above all, humans, we all have strengths and…
Tech Trends For Small Businesses
As a business owner, you can't stop learning something new every day, especially with the technological advancements that have drastically changed the business environment. You don't have to leave your…
Need Start Up Funding? Here’s a Great Tip…
If you need start-up funding for your business, you need to present a business plan that shows clearly the business you propose to go into and your place in it…
The Importance of Business Intelligence In Modern Marketing
It can be challenging for business owners and marketers to properly comprehend the relationship between business intelligence technologies and more conventional marketing campaign strategies. Many people nowadays wonder how business…
The Email Marketer’s Guide to Boosting Customer Retention
Email isn't dead. Although social media is the reigning medium for advertising, email is still going strong, often being leveraged as an incentive via social media efforts. The ROI for…
8 Attributes of a Winning Business Plan
It is widely accepted that business plans are essential, but few people know what is included in an effective business plan. Rather than relying on trial and error that could…
How LMS Eases The Learning Process For Busy Employees
Online learning has become a real savior during the global pandemic and remains an international trend. It allows people to get the required skills and knowledge without risking their safety…