How Instagram Influencers Are Changing Digital Marketing
Every renowned company has a celebrity as the face of its brand. While many enterprises still use that marketing strategy, there’s a shift happening in the industry. Getting a superstar…
A Novel Idea
A Novel Metaphor A good business plan must be concise, compelling, and conversational while remaining professional. The best metaphor for a good business plan is a novel. You must grab…
Growth Hacking for Startups
Tips and Strategies for Rapid Expansion In business, growth hacking is an essential part of rapid growth across the marketing department and the product development stage. In short, it’s a…
Managing Finances at Your Startup: The Worst Pieces of Advice You Can Get
Managing your startup finances is one of the most important things you can do as a business owner. Making smart financial decisions early on can help your business grow and…
Lessons from Foreign Entrepreneurs
We thought it would be interesting to check in with some former E-2 Treaty Investor visa and L-1 visa clients to see how they are doing now that they have…
A Comprehensive Guide to Market Research: Five Proven Methods
Market research is a must for businesses of any size or format. It's through market research that you validate your offerings, collect customer insights, and make data-driven decisions. Using primary…
The Importance of Integrated Marketing Communications (IMC) to Business: An Essential Guide
Integrated marketing communications (IMC) is a potent idea that could popularize your business and boost sales. The way people communicate in traditional workplaces has significantly changed over time. It is…
Want Your Company to Grow? Hire A Translator
For your company to grow and thrive in the international market, you need to enlist a translator's services. These professionals are like a master key that opens up all doors…
Succeeding as an Immigrant Entrepreneur
You are about to make a big, life-changing decision. You are about to decide to move to another country and see how your business skills match up with local investors, competitors,…
Wise Guy: Lessons from a Life
Guy Kawasaki’s fifteenth book, Wise Guy: Lessons from a Life, recalls a lifetime of experiences had and lessons learned. Like most wisdom, some insights are self-evident, but only if you…