How Can Founders Prepare for Crisis?
Startups are fun adventures – that is, until the pressures of a cash flow crisis, or a manufacturing quality problem, or a major customer satisfaction problem hits. Even with all…
Some Things in Business Never Change
In this era of constant evolution, I usually find myself writing about what has changed. Yet I believe that periodically it pays to reflect on what hasn’t changed in business,…
TikTok Video Marketing: Your Secret Weapon To Getting More Clients
Just when you thought social media was at its peak, TikTok became an overnight sensation. Brands and celebrities were quick to catch on to the potential offered by this unique…
Tips for Boosting Your Sales Successfully
Nowadays, most people sell and buy various things online, and if you are thinking about creating this business or improving and developing your current company, this is a great sphere…
How to Network for Maximum Results
It can pay big dividends to network with peers and others if you want to succeed in business. You need to get guidance before you start a new venture, connections…
We Are All Marketers
As the rate of change continues to increase in business and technology, the more I’m convinced that marketing is the primary key to success for a new venture. Yet, I…
Keeping Consumers Happy with Their Privacy
With our modern world turning to digital technologies rapidly, companies can sweep up great chunks of data about their consumers’ online and offline activities. Of course, some companies are honest…
Bringing Disruptive Products to Market
Since I am a techie at heart, I always get excited when founders pitch their innovation as “disruptive,” meaning that it is so unique that it will create a new…
Small Business Protection: Affordable, Life-Saving Measures
Small businesses offer some of the most dynamic and engaging working environments. There are always fires to put out and problems to address. These usually relate to operating or growing…
The Ingredients of Profitability for Socially Conscious Startups
I applaud the resurgence of a focus by new ventures on saving the environment and having a positive social impact. Yet, when you are pitching to investors, this has to…