Strategies for Creating New Markets
New technology markets and paradigm shifts have traditionally been risky bets since they can require tremendous amounts of capital and time to develop. For example, consider how many years it…
Measuring Startup Traction
What is the definition of traction for a business startup today? According to most investors I know, traction is some clear evidence that the “dogs are eating the dog food”…
Staying Afloat in a Sea of Data
We all know that hindsight is 20/20; the trick is to develop the kind of foresight that makes hindsight less painful. Every day, we make decisions. Some of them are…
Ten Online Tools for Improving Your Content Marketing
Content marketing has quickly become a priority for startups and small businesses, who rarely have the budgets to rely on expensive advertising campaigns. But while your marketing plan may be…
7 Steps to Rolling Out a New Venture
Even with instant communication via the Internet and mobile devices, your greatest new solution or service won’t be found or recognized without proper marketing. The challenge is to rise above…
Corporate Employees Should Act Like Entrepreneurs
One of the big differences between an entrepreneur and an employee of a big corporation is that employees tend to have a very narrow focus on their job, while entrepreneurs…
Create a Business Model That Fits You
Before you start down the long, hard road of becoming an entrepreneur, it pays to look within yourself to see what you love to do and what would fit your…
Is Grant Funding Right for Your Tech Startup?
A critical step for most first-time entrepreneurs is getting their idea developed into at least a functional prototype so they can validate their technology. This process costs money, and professional…
How to Create a High-Converting Sales Page
Sometimes, getting conversions on your sales page isn’t as hard as you think. A sales page gives you a perfect opportunity to show your product or service to your visitors…
Professional Investors Remain Wary of Crowdfunding
Crowdfunding has grown considerably over the last few years. Globally, all forms of crowdfunding in 2017 totaled a whopping $34 billion. Of this, entrepreneurs raised $2.5 billion through equity crowdfunding,…