In their new book, Simplify: How the Best Businesses in the World Succeed, authors Richard Koch and Greg Lockwood describe strategies for achieving market leadership and even market transformation through…
Selling your business to a 3rd party, for enough cash to retire in style, is the ultimate dream of many business owners. One of the keys to maximizing the sales…
A strategic planning process, when done right, enables an organization to set priorities, focus energy and resources, and navigate a rapidly changing environment. That said, putting together a strategic plan…
As an adviser to countless startups, I'm very interested in learning all I can to help foster innovation in rapidly shifting markets. And so, I read everything I can get…
If you answered that question, “not so great” you are not alone. Strategic alliances (often referred to as partnerships) can be very effective ways to achieve a goal or goals…
Markets Don't Set Prices Are you leaving money on the table by pricing products based on costs? According to Wharton marketing professors Jagmohan Raju and John Zhang, most companies either…
Let’s face it, not every inventor, scientist, or engineer is cut out to be a great businessperson. If that sounds like you, then you may be better off employing a…
Your IP Gives You Two Business Model Choices, we touched upon the differences between a traditional operating business model and a licensing business model. In that post, we said that…
You may recall a popular piece from September 2012, Licensing Your Intellectual Property for Fun and Profit. The point of the article was to describe the potentially lucrative, yet often…
“No one remembers the second man on the moon,” goes the marketing adage. “Or second to market.” Fans of Buzz Aldrin may disagree, but the fact remains that Neil Armstrong…
