Licensing May be the Best Business Model for You
Let’s face it, not every inventor, scientist, or engineer is cut out to be a great businessperson. If that sounds like you, then you may be better off employing a…
The Operating Model Just Might be Best for You
In our last post, Your IP Gives You Two Business Model Choices, we touched upon the differences between a traditional operating business model and a licensing business model. In that…
Your IP Gives You Two Business Model Choices
You may recall a popular post from September 2012, Licensing Your Intellectual Property for Fun and Profit. The point of the article was to describe the potentially lucrative, yet often…
The Fallacy of First-Mover Advantage
“No one remembers the second man on the moon,” goes the marketing adage. “Or second to market.” Fans of Buzz Aldrin may disagree, but the fact remains that Neil Armstrong…
How to Create a Compelling Customer Value Proposition
When asked to describe their customer value propositions, most entrepreneurs start reciting a laundry list of product features. Features are near and dear to the hearts of most people close…
Unshackle Yourself from Unprofitable Customers
As we begin a new year, you might be drafting a list of resolutions to kick your business up to the next level. Here’s one place to start boosting your…
7 Steps to Effective Corporate Social Responsibility
Usually, when you launch a business, you funnel your resources and energy into your company – not into helping others. Yet we live in a time when many customers judge…
Licensing Your Intellectual Property for Fun and Profit
You have a brilliant new invention. Congratulations! But now what? In general, you have two choices: you can build a company, or you can license your concept to another company…
Making Money in Pizza
My wife and I have eaten a lot of pizza this summer; way more than we usually eat. It’s not really a problem for us because we have gotten so…
Strategic Money is a Beautiful Thing
For years I have been advising clients to look carefully at strategic investors for new capital before looking for financial investors. For those of you who are not bankers or…