Rick’s Strategic Planning Process
A strategic planning process, when done right, enables an organization to set priorities, focus energy and resources, and navigate a rapidly changing environment. That said, putting together a strategic plan…
A strategic planning process, when done right, enables an organization to set priorities, focus energy and resources, and navigate a rapidly changing environment. That said, putting together a strategic plan…
As an adviser to countless startups, I'm very interested in learning all I can to help foster innovation in rapidly shifting markets. And so, I read everything I can get…
If you answered that question, “not so great” you are not alone. Strategic alliances (often referred to as partnerships) can be very effective ways to achieve a goal or goals…
Markets Don't Set Prices Are you leaving money on the table by pricing products based on costs? According to Wharton marketing professors Jagmohan Raju and John Zhang, most companies either…
Let’s face it, not every inventor, scientist, or engineer is cut out to be a great businessperson. If that sounds like you, then you may be better off employing a…
In our last post, Your IP Gives You Two Business Model Choices, we touched upon the differences between a traditional operating business model and a licensing business model. In that…
You may recall a popular post from September 2012, Licensing Your Intellectual Property for Fun and Profit. The point of the article was to describe the potentially lucrative, yet often…
“No one remembers the second man on the moon,” goes the marketing adage. “Or second to market.” Fans of Buzz Aldrin may disagree, but the fact remains that Neil Armstrong…
When asked to describe their customer value propositions, most entrepreneurs start reciting a laundry list of product features. Features are near and dear to the hearts of most people close…
As we begin a new year, you might be drafting a list of resolutions to kick your business up to the next level. Here’s one place to start boosting your…