Environmental Factors in Your PESTEL Analysis
Part 6 of 7 Introduction It wasn’t that long ago that if you asked a business leader how she intended to mitigate the issues related to climate change, corporate social…
Technological Factors in your PESTEL Analysis
Part 5 of 7 Introduction Technology is the “T” in PESTEL. Technological factors have a critical macroeconomic influence on a business’s operations, its products, how it delivers its services, and…
Social Factors in your PESTEL Analysis
Part 4 of 7 Introduction You will recall from the earlier posts in this series that a PESTEL analysis highlights the external macro-economic factors that can affect a business’s growth…
Economic Factors in your PESTEL Analysis
Part 3 of 7 Introduction PESTEL has two “E’s” in it. The first one stands for Economic factors: those external economic factors that might have a direct or indirect long-term…
Your PESTEL Will Expose the Good & Bad of Your Next Big Opportunity
Part 1 of 7 Going International? Do Your PESTEL Analysis First PESTEL is an acronym for an often utilized analysis that considers the external macroeconomic influences on a business and…
Bringing Disruptive Products to Market
Since I am a techie at heart, I always get excited when founders pitch their innovation as “disruptive,” meaning that it is so unique that it will create a new…
The Ingredients of Profitability for Socially Conscious Startups
I applaud the resurgence of a focus by new ventures on saving the environment and having a positive social impact. Yet, when you are pitching to investors, this has to…
Strategies for Creating New Markets
New technology markets and paradigm shifts have traditionally been risky bets since they can require tremendous amounts of capital and time to develop. For example, consider how many years it…
10 Keys to Effective and Timely Business Strategy
Strategic decisions set the overall direction for your business, whereas operational or tactical decisions set day-to-day operations. Unfortunately, most of the entrepreneurs who contact us for strategic guidance only seem…
8 Steps to Driving a Higher Purpose as Well as Profit
Starting a new venture and thriving in today’s economy is hard, but the best have figured out that customers and employees need to feel that you have a sense of…