Making the Move with Mobile Apps
VCs invested $28.3 Billion in 3,267 deals in 2012. While the total invested was down by 7.5%, the number of deals was up by 7%, according to the most recent…
Unshackle Yourself from Unprofitable Customers
As we begin a new year, you might be drafting a list of resolutions to kick your business up to the next level. Here’s one place to start boosting your…
7 Steps to Effective Corporate Social Responsibility
Usually, when you launch a business, you funnel your resources and energy into your company – not into helping others. Yet we live in a time when many customers judge…
Making the Most of MOOCs
MOOC is an acronym for “Massive Open Online Courses.” These are free online classes that are available to anyone with an Internet connection. Courses are offered by dozens of universities…
Recordkeeping for the Restless
Why keep business records? When you’re passionate about your company, keeping accurate business records can seem like a boring chore. It’s not the most glamorous or engaging task, and it…
Moving Electricity: Sometimes, Innovation Isn’t Enough
An old friend named Tim stopped by the office recently to talk about innovation in the electrical utility industry in the United States. Tim has spent 45 years in the…
7 Tips for Small Business Branding
Compared to Fortune 500 titans, start-ups and small businesses often seem at a disadvantage regarding marketing. Big corporations have vast resources; small and new businesses rarely do. Established companies can…
Are You a Five-Tool Player?
We don’t know who coined the term “Five-tool player,” but it has been a common phrase in baseball for many years. My suspicion is that it may have first been…
We Have The Best Customer Service
What is the one thing that every single entrepreneur says “distinguishes” his or her company from all the others? That’s right: it’s consistent, high-quality customer service. Yep, every single client…
8 Tips for Using Twitter (X) to Promote Your Small Business
It seems like everyone is using Twitter (now X) to market themselves, from celebrities to corporations. Twitter has 192 million daily active users worldwide. But how do you know if…