How to Start a Food Truck Business
In 2012, when we were just beginning to understand the popularity of food trucks, we wrote a blog post titled Food Trucks are Hot! The post discussed the increasing demand…
How to Start an International Trading Business
International trade is the import and/or export of a product, service, or a commodity between companies or individuals in different countries. Trade exists because a buyer wants to import something…
USA Treaty Countries for Investors and Traders
The United States Citizenship and Immigration Services (USCIS) agency of the U.S. Department of State allows investors and traders from “Treaty Countries” the opportunity to apply for a nonimmigrant visa…
Legal Factors in Your PESTEL Analysis
Part 7 of 7 A government’s rules and regulations—its laws—will always have a macroeconomic impact on the success of any business. And, for companies that operate within the jurisdiction of…
Environmental Factors in Your PESTEL Analysis
Part 6 of 7 It wasn’t that long ago that if you asked a business leader how she intended to mitigate the issues related to climate change, corporate social responsibility…
Technological Factors in your PESTEL Analysis
Part 5 of 7 Technology is the “T” in PESTEL. Technological factors have a critical macro-economic influence on a business’s operations, its products, how it delivers its services, and even…
Social Factors in your PESTEL Analysis
Part 4 of 7 You will recall from the earlier posts in this series that a PESTEL analysis highlights the external macro-economic factors that can affect a business’s growth prospects…
Economic Factors in your PESTEL Analysis
Part 3 of 7 PESTEL has two “E’s” in it. The first one stands for Economic factors: those external economic factors that might have a direct or indirect long-term impact…
Political Factors in your PESTEL Analysis
Part 2 of 7 If you read this post several years from now, you will likely know the outcome of Brexit and the impact it made on the country and…
Put Your PESTEL to the Mettle
Part 1 of 7 Going International? Do Your PESTEL Analysis First PESTEL is an acronym for an often utilized analysis that considers the external macroeconomic influences on a business and…