7 Tips for Small Business Branding
Compared to Fortune 500 titans, start-ups and small businesses often seem at a disadvantage regarding marketing. Big corporations have vast resources; small and new businesses rarely do. Established companies can…
8 Tips for Using Twitter (X) to Promote Your Small Business
It seems like everyone is using Twitter (now X) to market themselves, from celebrities to corporations. Twitter has 192 million daily active users worldwide. But how do you know if…
Focus on Core Competencies and Outsource the Rest
When you’re running a small business, it’s tempting to want to do everything yourself. If funds are tight, the last thing you want to incur is additional expenses. Learning to…
Great Apps for Small Businesses
Chances are, you started your company because you’re passionate about your field – not because you want to spend hours weekly on expense reports, invoicing, networking, project management, and marketing…
Strengthen Sales & Marketing with a Messaging Toolbox
You know that smart and strategic marketing is critical to your business's success. But one of the surest ways to waste money and weaken your brand is to recreate your…
Entrepreneur Spotlight: Chalk Fitness
Cayenne Consulting interviewed David Pollitt and Brian Nick, co-founders of Chalk Fitness. Chalk Fitness is a new cross-training concept focusing on personal attention, community, efficiency, results, and value. Their first…
8 Reasons to Start Accepting Mobile Payments
Mobile payment systems are sweeping the consumer landscape, offering speed and flexibility to both customers and retailers. Mobile payments include both systems that allow consumers to make payments with their…
Where Can Startups Get Funding?
Would it surprise you to learn that the Number One source of funding for startups is the founder's personal savings? Second on the list is credit cards; third is family…
Ten Questions Every Business Plan Must Answer
Are you getting ready to pitch investors? Then you need to make sure that your materials – your pitch deck, executive summary, and business plan – answer ten critical questions…
Ten Common Financial Model SNAFUs
I plan to publish a series of posts on mistakes I frequently see in financial forecasts (or pro-formas, or financial projections, or whatever you want to call them). I’ve segregated…