Skip to content

2,400+ Clients since 2001 • $4.3+ Billion Raised

The Secret to Great Communication

Great communicators get right to the point. In today’s busy world, if you want to be noticed and remembered, you need to communicate quickly and clearly. This is a simple lesson you can apply to all of your corporate communications: your website, press releases, business plan, executive summary, brochures, ads, speeches, and e-mails.

The Secret to Great Communication

Of course, this isn’t just a modern secret. Great communicators have known for millennia that brevity is a virtue; here are a few famous quotes:

In anything at all, perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away.
— Antoine de Saint-Exupery

Easy reading is damn hard writing.
— Nathaniel Hawthorne

I have only made this letter longer because I have not had the time to make it shorter.
— Blaise Pascal

Not that the story need be long, but it will take a long while to make it short.
— Henry David Thoreau

If I had more time, I would have written a shorter letter.
— Marcus T. Cicero

You know that I write slowly. This is chiefly because I am never satisfied until I have said as much as possible in a few words, and writing briefly takes far more time than writing at length.
— Karl Friedrich Gauss

It is my ambition to say in ten sentences what others say in a whole book.
— Friedrich Nietzsche

The more you say, the less people remember. The fewer the words, the greater the profit.
— Francois de Fenelon

No one who has read official documents needs to be told how easy it is to conceal the essential truth under the apparently candid and all-disclosing phrases of a voluminous and particularizing report.
— Woodrow Wilson

If you want me to give you a two-hour presentation, I am ready today. If you want only a five-minute speech, it will take me two weeks to prepare.
— Mark Twain

Brevity is the soul of wit.
— Lord Polonius (Hamlet)

The most valuable of all talents is that of never using two words when one will do.
— Thomas Jefferson

Any philosophy that can be put in a nutshell belongs there.
— Branch Rickey

Brevity is the best recommendation of speech, whether in a senator or an orator.
— Cicero

There’s a great power in words, if you don’t hitch too many of them together.
— Josh Billings

So, the next time you’re tempted to bang out a 70-page report or business plan, think again. Take the time to make it as short as possible.

Akira is the Founder & CEO of Cayenne Consulting. He has over 30 years of experience both as an entrepreneur and helping other entrepreneurs succeed. Akira earned his BA in Engineering Sciences from Harvard University. View details.

This article was last updated on
Back To Top