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How Do I Get a VC’s Attention?

Getting Attention from Venture Capitalists

A client of ours recently mentioned that he identified a venture capital fund that he thought would be a perfect investor for his new mobile app. He said that the fund’s portfolio seemed to be loaded with similar apps and that they would probably think that he is a good fit for them. He wondered, though, what is the best way to get a meeting with the VC. We told him that, hands down, the best way was to be introduced by somebody the VC already knows and trusts.

As you know, most venture capital funds specialize by market or product, geographical area, and stage of development. So, for example, some only do early stage B2B technology deals in Silicon Valley, while others only invest in healthcare technology companies around Boston that have a minimum of $10 million in annual revenue. Once you have identified a VC who you believe invests in your kind of deal, you will want to closely examine the fund’s portfolio to find companies that have something in common with your enterprise. Most funds list their portfolio companies on their website. If they don’t, you usually find them using Google or tools like ChubbyBrain.

The next step is to check out the management team members on each portfolio company’s site and see if you happen to know any of those individuals. If you do, call them and see if they will introduce you to the investor at the venture fund that sits on their Board, or with whom they have the most contact. That’s it!

Chances are, you probably don’t know anyone who works at one of these portfolio companies. But that’s ok. You can still meet them. How? Virtually everyone in business (including you, we hope) is on LinkedIn. Locate these people on LinkedIn and see if you have any acquaintances in common who can introduce you. If not, you can use LinkedIn to send them a message. Let them know that you run a company similar to theirs and that you would like to have a brief conversation. Hopefully, you can get them excited about your startup and willing to make an enthusiastic introduction to their investor. It’s time-consuming, but it’s a great way to build your network and you’ll probably identify some new opportunities that have nothing to do with being introduced to a VC.

Before you begin networking and seeking introductions to fund managers, however, you must be certain that your company is “investor ready.” It’s not enough just to have a brilliant idea. You need, at a minimum, a strong team, a working prototype, and preferably some actual paying customers. You will also need to prepare some materials to help investors understand and evaluate your business. At a minimum, you will need a well-developed pitch deck, executive summary, and business plan that explain where you are going with this business and how you are going to get there. You will also need a 5-year financial forecast based on defensible assumptions. When preparing these materials, be sure to avoid these common mistakes.

For additional information and advice on raising capital, please see the Funding Your Business resources on our website. Good luck!

Avatar for Jimmy Lewin

Jimmy Lewin

Jimmy's background includes over 40 years in international, commercial, and investment banking, and nearly a decade as the principal shareholder and CEO of a rapidly growing manufacturing and distribution business in California. Today, Jimmy spends his time advising and consulting with entrepreneurs on matters related to business planning, as well as capital markets and funding strategies. Jimmy works with clients throughout the world in industries that include financial services, real estate, manufacturing and hospitality. View details.

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This Post Has 3 Comments

  1. I would add to this concise description, that it also depends on the ecosystem as well. US market is quite different in terms of investment to the Latin American or the European. VCs have different perspectives and expectations when it comes to invest. For example, Eastern European startup funds are looking for business quite developed, not prototypes but fully ready products, with thousands if not tens of thousands of customers, proven teams and all those G.K. list of prerequisites in order to give to such companies a very well informed NO. This means they are risk averse 99.9% and they are aiming to get the next google disruption as one of the features of the teams.

    Americans are more “endeavorist” so they are the ones who risk the most, that is why the most developed ecosystem for entrepreneurship is there. Thumbs up for that.

    Colombia, having nowadays one of the most visible entrepreneurship programs in the world promoted a government, possesses a different outlook. Investors over there want to see digital companies that magically look like construction companies, in order to assess and evaluate if they might invest into them. The why is very simple to answer: Investors with side money to have additional investments are looking for the things they know, not necessarily for the ones that produce money, as is the case of many digital startups.

    I would like to see one of these days, a G.K coffee talk with investors of several types and geographies, in order to teach them how to have a look to the startups and avoid the bias and noise produce for their current activities and investments.

  2. Hello there,
    I am currently a consultant with an idea that I would like to take to the next level, but I need help creating a business plan. How much for help with this dilemma?

    Warm Regards,
    Lyanna Smith, RN, BSN
    Owner, Mulberry Research LLC

  3. Hello Lyanna,
    Thank you for your question about how we would price a business plan that we create for your proposed consultancy. I do not know enough about your business model to give you a specific answer today. However, here are two suggestions. First, visit this link ( for a detailed understanding of how we go about pricing our work. Secondly, feel free to contact me at [email protected]. We can set a time to have a telephone discussion about your idea and then I can give you a precise quotation.
    Thanks again, Jimmy

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