get started now

We received an outstanding business plan, and the process was fast and easy. Cayenne Consulting excels in taking complex ideas and making them understandable to non-specialists."

Frank Martin, CEO
Florence Medical
Wellesley, MA

Life Science Business Plan Development

Our experience in life sciences spans the following areas:

    
  • Medical Devices
  • Disposables
  • Instrumentation
  • Biotechnology
  • Genomics & Proteomics
  • Pharmaceuticals & Drug Discovery
  • Implantables
  • Prosthetics
  • Durable Medical Equipment (DME)
  • Nutrition & Nutraceuticals
  • Hospitals
  • Hospices
  • Rehabilitation Facilities
  • Healthcare Administration
  • Healthcare Services
  • Healthcare Software
  • Healthcare Financing / Reimbursement
  • Physician Practice Management
  • FDA / Regulatory Affairs
  • Laboratory / Clinical Services
  • Cosmetics

Life Science Industry Consultants

Our team of life science, biotech, medical device, and healthcare specialists includes the following consultants:

  Devin Berger, MBA - Principal Consultant

Devin has over 18 years of experience in marketing and senior management of emerging growth companies, startups, and global consumer products companies, and has advised companies in numerous industries including high tech, biotech, internet/social networking, telecommunications, footwear/apparel, media & entertainment, and consumer products and services.

Earlier, she was the President of Apollo Eye Gear (performance sunglasses endorsed by Ken Griffey Jr.), CEO of Le Coq Sportif in Paris, France (athletic footwear and apparel), and President of a startup apparel company. She was also the VP of Marketing and Sales for a telecommunications company that provided wireless phone services for low income families in Tanzania, Africa. Previously, she was the Director of International Marketing for Converse, where she managed the $200 million basketball category and doubled the sales and profits of the worldwide business. Earlier, Devin was the Director of Marketing and Communications for a billion-dollar commercial real estate development project and a Senior Tax Policy Consultant for Price Waterhouse.

Devin earned her MBA from Harvard University and her BA in Economics from George Washington University.

  Ryan Chester - Principal Consultant

Ryan offers over twelve years of experience in management consulting, entrepreneurship, creating executable growth strategies, and financial analysis. He has hands-on experience in running start-up companies and in managing new strategic initiatives within established organizations.

Before joining Cayenne Consulting, he spent five years advising start-ups and early stage companies. He prepared dozens of business and financial plans, created and implemented new internal business channels, facilitated international negotiations, migrated operations offshore, and formed strategic partnerships. He began his career at Synaptix Impulse, a telecommunications/broadband industry consulting firm later acquired by Paladyne Corp., where he developed and grew xDSL channels for their largest client, U.S. West Communications.

Ryan has worked with clients across a range of industries including Internet and e-commerce, media and entertainment (music, film, and publishing), consumer products and services, industrial software, healthcare, medi-spas, fitness equipment, internet retail, web services (SaaS), modeling/promotion, IT management, manufacturing, medical devices, marketing services, real estate foreclosure assistance, travel and hospitality, rental property management software, and health food vending.

Ryan earned his BS in Business Marketing at University of Phoenix.

  Tom Dykstra, MBA, CFPIM - Principal Consultant

Tom has over thirty years of business experience in strategy development, software design, engineering management, sales, marketing, channel creation, consulting, business modeling, decision analysis, capital acquisition, and new venture start-ups.

He is the co-founder of two ERP software companies: Effective Management Systems (ERP for discrete manufacturers) and EMS Solutions (ERP for automatic merchandising companies). Effective Management Systems appeared on the Inc 500 twice (28 and 37), acquired venture funding, and was taken public.

Before founding Effective Management Systems, he was with the Data Systems Division of AO Smith Corporation, a Fortune 500 diversified manufacturer. He was responsible for all financial and HR systems used by the corporation and the service bureau customers. He also founded the firm's small business computer line of business and the IT consulting practice.

He currently serves on the board of directors of Synergex International, a software firm.

As an adjunct faculty member at Grand Canyon University and Arizona State University, he has taught graduate and undergraduate courses in strategy, supply chain / operations management, project management, information systems, statistics, business modeling, and decision analysis.

Tom has an MBA from the University of Chicago and a BA in Mathematics from Hope College. He is also a Certified Fellow of the American Production and Inventory Control Society.

  Jenifer Grant, MBA - Principal Consultant

Jenifer has been involved with finance, strategy, and marketing in a wide variety of roles and industries for over 15 years. In addition to third-party clients, she developed plans and implemented strategies for internal new businesses within IT and investment banking during the corporate phase of her career. Jenifer’s clients range from start-up through high middle market companies in fields including IT, software, green tech / renewable energy, telecom services, wireless, financial services, Internet/e-commerce, media/entertainment, healthcare products and wellness, consumer and industrial products, retail, mining and commodities, energy and tourism.

Prior to working as an independent consultant, Jenifer structured and managed transactions in global merchant banking and derivatives, and held strategic planning and management positions within investment banking and IT functions at Bankers Trust Company. Earlier, she worked in credit corporate finance at Manufacturers Hanover and portfolio strategy, equity and fixed income research at Kidder Peabody.

Jenifer has an MBA in Finance from Wharton and a BA in Economics from Columbia.

  Akira Hirai - Managing Director

With 20 years of experience in entrepreneurship, management, business planning, financial analysis, software engineering, operations, and decision analysis, Akira has the breadth and depth of experience needed to quickly understand entrepreneurs' businesses and craft the most suitable solutions.

Before founding Cayenne Consulting in early 2001, Akira started two Internet companies in Silicon Valley. Previously, Akira held various management positions in New York at Salomon Brothers, most recently as Vice President in Fixed Income Derivatives Trading, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Let's Go travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Stanford Linear Accelerator Center.

Akira is a regular guest speaker on the topics of business planning, financial forecasting, and capital formation at the Phoenix chapter of the Ewing Marion Kauffman Foundation's FastTrac entrepreneur training program and at various programs affiliated with Arizona State University (ASU). He also mentors companies preparing to present before the Arizona Angels and the Arizona Venture Capital Conference (AVCC). Akira has also served on the Board of Directors for ITASA (Information Technology Association of Southern Arizona). He was named Entrepreneur of the Week in October 2000 by vCapital.com.

Akira earned his BA in Engineering Sciences from Harvard University.

  David Kaplan, JD - Principal Consultant

David has written investment grade business plans, consulted in strategic planning and facilitated management strategy meetings for operating companies since 1994. He has advised scores of scientists, researchers, inventors and business innovators in turning nascent ideas into concrete, executable business plans. Client engagements have included biotechnology and early stage drug development, consumer products and services, software, healthcare, medical devices, Internet, high tech, fish farming, automotive products and services, elder care, publishing and others.

Earlier, David founded several successful startups. His first was DSK Cars in Marblehead Mass, where he manufactured sports/racing cars of his own design by hand from raw materials. He also founded PoleStar LLC, a consultancy to entrepreneurs; Your Auto Expert, an alternative Internet based car retailer and; Purgatory Cove Press, the publisher of four fishing guide books he wrote about Middlesex County Massachusetts. David served as an affiliate at the Boston University Healthcare Entrepreneurship Program and taught Entrepreneurial Management at B.U.

David consulted to the world-wide auto industry at Temple, Barker and Sloan; served as General Counsel and Director of Marketing at Callaway Engineering; and litigated on behalf of Native Americans in state and federal courts.

David earned a Phi Beta Kappa and BA Magna cum Laude at Amherst College and a JD with honors from Harvard Law School.

  Malcolm McLelland, Ph.D. - Principal Consultant

Malcolm has over 24 years experience in financial modeling and econometric analysis gained in public accounting, commercial lending, and academic institutions. He has been engaged in such matters by firms in the manufacturing, processing, technology, real estate, and financial services industries, as well as by financial institutions and their regulatory agencies. His financial models have been used in financial planning and performance measurement, development of corporate governance and management control systems, merger and acquisition analysis and structuring, negotiating private debt and equity placements, capital (re)structuring and reorganization, business valuation, and commercial damages litigation consulting.

Malcolm's academic research focuses on how accounting information is used in equity markets, how managers make optimal financial reporting decisions, and how professional labor markets in accounting, finance, and information systems work. His research has been published in Review of Accounting & Finance and Managerial Finance, and he has written a number of monographs and articles included in professional publications and periodicals. Malcolm has taught a wide range of courses including financial accounting and analysis, managerial accounting and decision-making, corporate governance, asset pricing theory and business valuation at Michigan State University, University of Illinois at Chicago, Purdue University, and most recently at Indiana University.

Malcolm was graduated from Indiana University with a B.S. in 1981, and from Michigan State University with a Ph.D. in 1999.

  Sara Moren, MBA - Principal Consultant

Sara brings over ten years of experience in strategy and product development, management consulting, financial analysis, and accounting to Cayenne Consulting. She has worked with Fortune 500 and start-up companies domestically and internationally, and has extensive hands-on experience managing cross-functional teams comprised of marketing, business development, engineering, customer support, design, research, and third party vendors. Sara particularly enjoys assisting small businesses with anything that involves numbers, be it data analysis, financial modeling, or accounting. Her industry experience includes social networking, consumer services, food, manufacturing, wireless technology, and health care.

Prior to joining Cayenne Consulting, she managed six product launches for companies including Match.com and Classmates Online and advised numerous start-ups with their strategic plans, promotional efforts, and financial projections. Sara also has management consulting experience and was an investment banker, working on international billion dollar mergers as well as a medical device venture capital fund.

Sara has an MBA from the Wharton School and a BA in Mathematics from Columbia University.

  Dennis Pape, Ph.D. - Principal Consultant

Dennis brings over twenty nine years of experience with high technology companies, from research scientist to manager to start-up founder to entrepreneur, corporate, and investor advisor. His primary expertise is in advising and directing new venture business, technology, and product development. He has strong technical, communication, organizational, and business skills with technical expertise in optics, photonics, optical networks, acoustics, electronics, communications, and medical devices.

Dennis has authored or co-authored business plans and investor presentations that have resulted in over $200M in institutional venture capital funding. He has hands-on experience as both a CEO and CTO during a new venture’s formative stage. He was a key player in a number of corporate technology spin-outs while he was at Milcom Technologies, a venture capital backed corporate spin-out firm.

Prior to joining Milcom, Dennis founded and was President of Photonic Systems Incorporated (PSI) in Melbourne, Florida. His firm specialized in the development of optical information processing technology products for both government and commercial customers. He secured seed venture capital funding for the firm and was responsible for the firm's technical leadership position in its field, which resulted in the award of over $7 Million of government R&D contracts, which he managed. Before founding PSI, Dennis worked as a Group Leader at Harris Corporation and as a Member of the Technical Staff at Texas Instruments. Dennis is an Entrepreneur-in-Residence at the University of Central Florida Technology Incubator. He is a member of AUTM, IEEE, SPIE, and OSA. He is the coeditor of a book, the author of 3 book chapters and some 50 publications, and was the organizer of numerous national and international conferences in the field of optical information processing.

Dennis earned an AB in Physics from Cornell University and a Ph.D. in Physics from Duke University.

  Harry Phillips, J.D. - Principal Consultant

Since 2004, Harry Phillips has worked closely with companies spanning the start-up through middle market stages in sectors including healthcare and medical devices, consumer products and services, high tech, financial services, energy, industrial products, telecommunications, retail, and automotive. With his assistance, his early stage clients have raised over $65 million in start-up and growth capital.

Before that, he developed business plans, financial models and investor presentations as a member of a team of leveraged buyout specialists at a $1.2 billion private equity firm. He played a key role in 20 transactions through which $9.5 billion in financing was raised to create a portfolio of companies whose aggregate annual sales exceeded $10 billion. He has worked closely with CEOs and CFOs of Fortune 500 companies, and played a significant role in managing a $4 billion a year, publicly traded auto parts manufacturer.

Previously, Harry was involved with investor relations, business development, marketing, finance and operations in a broad range of industries. His corporate management experience includes financial analysis, strategic planning, budgeting, marketing, and corporate communications.

Harry earned a B.A. from Harvard University and a J.D. from Pace University School of Law.

  Hal Siegel, Ph.D. - Senior Advisor

Hal is the founder of Siegel Consultancy, providing strategic and tactical expertise to life science companies, helping them meet FDA requirements from pre-clinical studies through the regulatory submission process and into the post-approval marketplace. He has delivered scientific, clinical and regulatory compliance assistance as well as submission preparation and management services to life science client companies developing drugs, therapeutic biologics, combination products, traditional devices, and in vitro diagnostic products.

Hal previously provided strategic and tactical management consulting services to a start up software company making knowledge management and collaboration tools for regulated life science companies, as well as Sun Microsystem’s Global Life Science group, working with sales, marketing, business development, legal, and professional services groups.

His degrees are from Rensselaer Polytechnic Institute and SUNY Buffalo (Ph.D., Biochemical Pharmacology).

  Principal Consultant, MBA

Our San Francisco consultant has over twenty years of experience as a management consultant. He specializes in working with San Francisco Bay Area / Silicon Valley companies seeking venture capital. He is the author of numerous business plans leading to successful multi-million dollar investments. His plans have been used to raise capital, to solve critical business problems, and to persuade investors, boards, and senior management to take action. His plans are effective because they are based upon thorough qualitative and quantitative analysis, yet are able to communicate complex ideas in a simple straightforward manner.

He has client experience in high tech, green tech / alternative energy, commercial real estate, construction materials, financial services, biotech, aerospace, manufacturing, hospitality, and service industries.

He earned his MBA from Harvard University and his BA in Biochemistry from Brown University.

Life Science Industry Experience

Our experience in the life sciences, either as consultants, entrepreneurs, or employees in the industry, includes the following:

  • Artificial Heart Technologies: Developed the business plan, financial forecast, and website for SynCardia Systems. SynCardia develops, manufactures, and markets the CardioWest Total Artificial Heart systems for use as a bridge to transplant in patients with end-stage heart failure. "The materials that Cayenne created for us enabled us to ultimately close several large rounds of financing and reach where we are today," said Dr. Marvin Slepian, co-founder and Chairman of SynCardia.
  • Biotechnology Reagents: Prepared the business plan and financial model for a large division of a billion-dollar public biotechnology company. The business makes instruments, consumables and software for scientists worldwide who are engaged in medical research; pharmaceutical drug discovery, development, and manufacturing; agriculture research; biosecurity; and quality and safety testing. "[The consultant] has done a great job and we very much enjoy working with him," remarked the division's Senior Director of Product Management.
  • Heart Transplant Tissue Rejection Monitoring: Prepared the business plan, financial forecast, and investor presentation for TransWorld Med. TransWorld has developed an innovative technique for monitoring tissue rejection among heart transplant recipients. This technique overcomes serious problems presented by currently available techniques. The company's CEO, Dr. Charles Richardson, M.D., said: "We were amazed by how Cayenne helped us crystallize our value proposition and our competitive advantages. Their research turned up important data even we weren't aware of. And the financial forecasts blew our accountant away. We would recommend Cayenne Consulting to anybody who needs sound advice."
  • Cardiology: Prepared the business plan and investor presentation for Florence Medical. Florence develops advanced systems based on computational flow dynamics for diagnosing and treating cardiovascular disease. "We received an outstanding business plan, and the process was fast and easy. Cayenne Consulting excels in taking complex ideas and making them understandable to non-specialists," said Frank Martin, CEO of Florence Medical.
  • Rehabilitation Services: Developed the business plan and financial forecast for Safe Harbor Retreat, a developer of the first high-end substance abuse rehabilitation center on the East Coast. The company has forged alliances with several of the world’s foremost experts in addiction treatment, and is in the process of securing a prime facility in the Hamptons section of Long Island. "Cayenne did a wonderful job of helping us communicate our vision to equity investors, lenders, and strategic partners," said Joe McKinsey, Founder and CEO. "The level of personal attention and service is truly remarkable."
  • Brain Cancer Drug Delivery: Prepared the business plan, financial forecast, and investor presentation for CytoDome. CytoDome is developing a local drug delivery device that aims at regulating drug uptake by ailing brain tissue. The device is based on a novel technological approach. When asked how he would describe Cayenne Consulting to fellow entrepreneurs, Gill Heart, President and CEO of CytoDome responded: "If you need a reliable, independent, accurate, and prompt consultant to write your business plan, do not hesitate to engage Cayenne."
  • Interventional Radiology: Prepared the business plan, financial forecast, and investor presentation for UltraGuide. The company develops advanced guidance systems for interventional radiology. "Feedback from investors has been extremely positive. We would recommend Cayenne Consulting to any early stage company seeking venture capital," said Mike Sims, CEO of UltraGuide.
  • Remote Patient Monitoring: Prepared the business plan, financial forecast, and investor presentation for QRS Systems. The company has developed a groundbreaking implantable medical device and monitoring system that eliminates the need for endomyocardial biopsies (EMB) in heart transplant patients. Cayenne also performed prospective valuation analyses and researched acquisition multiples of comparable companies. "We were very pleased with the integrated worksheets and the ability to modify variables allowing for ease of use and clarity it brought to our financial decisions and projections," said Anthony Curlo, Director. "Cayenne is personable, professional, knowledgeable, responsive and reliable."
  • Biodegradable Stent for BPH: Prepared the business plan, financial forecast, and website for Harmonia Medical Technologies. Harmonia develops cutting-edge, biodegradable polymer-based, local drug delivery stenting technologies for treating Benign Prostatic Hyperplasia (BPH). "I would like to thank you for an extraordinary business plan... Your promptness, focus and time management as well as cost effectiveness are excellent. Well done!", said Gill Heart, COO of Harmonia Medical Technologies. "Let me take this opportunity to thank you for the excellent job you did for Harmonia. I circulated the plan among my partners [at Veritas Venture Partners], as an example of what a b-plan should look like," said Gideon Tolkowsky, Managing Partner of Veritas Venture Partners, an investor in Harmonia.
  • Neurological Pharmaceuticals: Prepared a market assessment for a pharmaceutical company seeking to understand the business potential for a promising early-stage pharmaceutical used in the treatment of neurological disorders.
  • Medical Device for Wound Management: Prepared the business plan, financial forecast, and investor presentation for Regenesis Biomedical. Regenesis develops and markets a unique line of wound care technologies that use radio-frequency stimulation to speed wound healing by 50%. "The new business plan explains twice as much in less than half the words than our old plan. And the flexibility, robustness, and completeness of the financial model is incredible," said Mary Ritz, President of Regenesis Biomedical.
  • Medical Diagnostic Software: Prepared the business plan and financial forecast for a developmental stage, Miami-based enterprise that was conceived to provide a convenient, confidential, and affordable way for consumers to access diagnostic laboratory results and manage their own health. The service provides a direct-to-consumer service that is similar in nature to over-the-counter tests such as home pregnancy tests that one may purchase at the corner drug store. While this service cannot be performed at home, it can be ordered without the interaction of the family physician. The client used the business plan to raise capital and to negotiate long term service agreements with diagnostic laboratories.
  • Personal Emergency Response Systems: Developed a marketing plan, PPM draft, business plan, executive summary, investor presentation, and cash flow analysis for Innovate, Inc. Innovate is launching a technology and that will revolutionize personal emergency response systems. "We were thoroughly pleased with all components of this collaborative effort and would be quick to recommend their services to other entrepreneurs," said Anthony Curlo, President. "The highly polished plan has allowed us to fast track our financing, ultimately one step closer to our end game."
  • Medical Records Management: Created a business plan for team of radiologists who created a HIPAA-compliant software solution that allowed the transmission and storage of radiological images by separating the image from the identifier during transmission and storage. The image and the identifier would only come together in a secure, password protected environment.
  • Genomics & Proteomics: Prepared the business plan for High Throughput Genomics. HTG develops and markets advanced technologies for analyzing the transcriptome - the RNA that transcribes DNA into proteins - providing pharmaceutical companies with a tool that can revolutionize the drug discovery market. "The work that you did was quite remarkable. It's rare to find a consultant that can combine an understanding of business and science to create a persuasive and well-written business plan for a complex business like ours," said Kirk Collamer, CFO of High Throughput Genomics.
  • Children's Hospital: Developed an extended executive summary for a proposed children's hospital to be developed in Nigeria. The CEO of the project remarked "The quality of the product that we have received from Cayenne is of the highest caliber and [the company] has no doubts whatsoever on the benefits of Cayenne's contributions... [The company is] delighted to leave the door open for future engagements with Cayenne."
  • Physician Practice Management: Evaluated operational projects up to $2 million and acquisitions up to $20 million for an oncology physician practice management company, as the company expanded from two to thirteen states over a period of two years. Led inter-departmental due diligence and integration teams for new physician group affiliations.
  • Healthcare Strategy Consulting: Managed consultant teams, market research, and day-to-day client relationships. Projects included working out a novel risk-sharing arrangement with the major regional insurance company for a 300-bed hospital and creating a managed care strategy for a rural tertiary care hospital and its affiliated physician groups.
  • Laser Surgery Equipment: Served as the CTO of a start-up that developed laser-based equipment for cataract surgery. Directed early-stage research and development. Developed supporting materials for business plans, financial forecasts, and investor presentations.
  • Stem Cell Bank: Consulted on a business plan and investor presentation materials for a startup stem cell bank working with leading researchers.
  • Cosmeceutical Hair Products: Prepared a business plan and financial model for a company focusing on addressing the hair-loss treatment segment of the hair care industry.
  • Cancer Recovery Products: Developed an extended executive summary for a company that provides prosthetics and clothing, as well as grooming, styling, and therapeutic treatment products for male and female cancer survivors.
  • Hospice Services: Developed a business plan for a leading hospice provider in Idaho and Eastern Oregon. As one of the only large-scale hospice providers in the region, the company is actively acquiring independently-owned hospices as well as launching services in underserved localities.
  • Pharmaceuticals Distribution: Led the restructuring and privatization of Kazakhstan's national pharmaceutical distribution monopoly.

Note: Some of the activities noted on these pages may reflect experience gained by a consultant prior to his or her association with Cayenne Consulting LLC. Cayenne Consulting does not offer any services that require licensing or registration with the NASD or other federal or state authorities.

Business Plan Experts