Cayenne Consulting

Reboot: The Art of the Start 2.0

The Art of the Start 2.0

Ten years after shaking up the world of entrepreneurship, Guy Kawasaki has fully updated his essential field guide to starting a business. The result: a book that’s both a reality check and an inspiration for the hopeful entrepreneur.

The Art of the Start 2.0 revisits timeless topics like fundraising, pitching, and partnering – while adding fresh insights in areas like social media and crowdfunding – with Kawasaki’s signature frank-yet-refreshing acumen.

The 2.0 version of this “battle-hardened guide” to starting a business is more relevant than ever. Despite historically-low startup rates, startup successes like Airbnb, Uber, Dropbox, and SpaceX have made entrepreneurship a very appealing aspiration. Plus, a rapidly expanding array of online bootstrapping tools (outlined by Kawasaki in the book) has made starting a business more affordable and more accessible, even without angel investors and venture capitalists.

The updated version is 64% longer for a reason: the startup game has changed significantly in the past ten years. Kawasaki gives invaluable updates to each chapter from the original version, but also added new chapters that focus on the latest strategies and tactics for entrepreneurs, from crowd-sourced funding to social media marketing:

Anyone can start a company. In The Art of the Start 2.0, Kawasaki describes how to grow a viable and valuable startup idea into a successful, engaging, and enduring organization that inspires passionate brand advocacy from a loyal customer base. It’s indispensable reading for entrepreneurs not only because it’s chock-full of advice and action items, backed by Kawasaki’s proven business wisdom, but also because he delivers them in accessible terms and with plentiful illustrative examples. Kawasaki balances unapologetic candor with positive, upbeat language, making The Art of the Start 2.0 pragmatic and motivating reading for the aspiring entrepreneur.

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