Cayenne Consulting

Startups Must be Lean and Agile to Survive Volatility

Startups Must be Lean and Agile to Survive Volatility

Prior to the recession, many companies and even startups were acclimated to prosperity, maybe too comfortable. We have now been through some turbulent times, but has your strategy really changed? All too many have simply hunkered down to wait out the economy.

Smart entrepreneurs are making changes now, to be more agile in defining strategy, making organizational changes, and analyzing markets for change. The rebound may be here, but business will never be the same. Look for new volatility, caused by inflation or deflation, new government regulations, and of course new technology and even more determined competitors.

These volatile markets are already creating unexpected opportunities and risks – you must be alert and agile enough to spot them and adapt quickly to survive and prosper. Here are the key aspects of agility requiring focus:

Increasing the agility of your company is not a “big bang” one-time effort. It’s making hundreds of small adjustments every day to reduce costs, increase revenues, and penetrate new markets. All you need are profits that are two to four percent higher than the market average to stay ahead of your competitors.

Simply put, business agility means being proactive and quickly able to adapt to change. It can exist in any company at three levels at least; operational agility, organizational agility, and strategic agility. Where is your company today in this spectrum? The rebound is happening now.

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