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Embracing the Start-Up J Curve

The Start-up J CurveIn his latest book, entrepreneur Howard Love guides fellow business owners through the predictable phases faced by most entrepreneurs. Love’s book provides a step-by-step guide for small-business owners on how to recognize and maximize on each of the phases.

The Start-Up J Curve: The Six Steps to Entrepreneurial Success places the six phases on the classic entrepreneurial J-curve, so named for the inevitable early-stage challenges most start-ups take. Love dispels the “straight line to success” myth that pervades the industry, helping entrepreneurs comprehend why each phase occurs, and what they should focus on during each phase.

Embracing the J-Curve

Love provides excellent insights from his years as the founder or co-founder of seven companies and as an angel investor in a number of others.

Let’s take a closer look at the six stages, the first three or four of which need to be navigated before most companies come close to turning a profit:

Addressing failure

Each chapter of the book includes examples and stories, many from Love’s own entrepreneurial experiences. Throughout the book, he encourages start-up founders to take each mistake or setback as a learning opportunity.

“Instead of feeling lost and confused when you suffer a setback – something that happens to start-ups quite frequently in their initial stages – you’ll be able to put these problems in context,” Love writes. “By knowing exactly where you are on the path, and what to do at that point in time, your odds of success will increase, and you will get to success faster.”

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