Cayenne Consulting

How Can Founders Prepare for Crisis?

Startups are fun adventures – that is, until the pressures of a cash flow crisis, or a manufacturing quality problem, or a major customer satisfaction problem hits. Even with all my years mentoring startups, I can’t predict how founders will react to pressure situations. I wish I could since these circumstances often make or break a startup’s future.

Nevertheless, I have found some key actions you can take to prepare for crises, mitigate the pain, and put you back in control. Here they are in no particular order:

Based on my own experience as an executive and advisor to small business owners, I’m convinced that anyone can learn from these techniques to handle the pressures of a new venture or existing business, no matter what their background. It won’t happen by default, and it does take effort and initiative on your part.

You, too, can then thrive from the challenges and pressures of your business rather than letting them break you. Most entrepreneurs I know can’t stand the boredom of “business as usual,” as that threatens their sense of contribution and self-worth. Be one of the best, whose motto proudly is: “when the going gets tough, the tough get going.”

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