Cayenne Consulting

Global Considerations for Startups

Global Considerations for Startups

Startups need to think ahead about key global issues from day one, even if the initial focus is local. This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate.

Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos, and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance.

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process:

These days the world is a single market. It is both homogeneous and heterogeneous. The communication revolution and the advent of the Internet has brought about a new age of globalization. Easier access to international markets is creating limitless sales opportunities on a worldwide basis.

The result is that every startup company now needs to consider every aspect of management, sales, and service on a global basis. However, to gain a true competitive edge, you still need to implement effective solutions first at the local level. Don’t try to do it all at once.

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