Cayenne Consulting

Effective Networking Strategies for Entrepreneurs

Effective Networking Strategies for Entrepreneurs

Effective Networking Strategies for Entrepreneurs

Business networking is one of the most effective ways for a startup founder to find mentors, investors, and even key executive candidates. The prospect of where and how to network, however, may seem daunting if you are an introvert, or if you have never networked before.

There are established protocols for the process of building business contacts, just like there are for building and maintaining other social relationships. Here are a few important steps to take:

Many initial steps to building a professional network may seem self-evident but there are also several key things to avoid as well:

Although networking may seem daunting to introverts, it also offers them a unique opportunity to focus more on listening than on talking. Most successful investors will probably remember you better if you are able to listen carefully and ask thoughtful questions of them. Nevertheless, it is important to have your elevator pitch honed so that you can talk about your business easily when asked. Enthusiasm and having fun are just as important as observing networking etiquette.

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