Cayenne Consulting

12 Ways to Put the Customer First

12 Ways to Put the Customer First

I often deal with early-stage startups, and many of these don’t have any customers yet (but wish they did), so it’s not surprising they still don’t think of customers as their friends. More disturbingly, others have customers, but the customer service program consists of an informal focus on “problems” rather than a proactive effort to establish a positive relationship with friends.

The right time to put a formal customer service program in place, with measurements, is before the first sale of your product or service to a customer. You can’t manage what you don’t measure, and customer satisfaction these days is one the most critical success factors for every business.

I recently read a great article titled “12 Lessons From The Best Customer Service Companies”. They summarized some practical lessons that I recommend from companies with the best customer service around – both what to do and what not to do:

Customer service, like any aspect of business, is a practiced art that takes time and effort to master. Treat your customers like your friends, be ready to show them a little extra love, and your business will always be remembered as the best.

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