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Search Engine Marketing

Websites & Articles

6 Traits of A Lazy Link Builder

Building backlinks to your site the right way requires hard work: creating great content, and asking nicely. Here are some bad habits to avoid.

7 Signs You Should Run Screaming From An SEO Consultant

Essential reading before hiring an SEO consultant.

Bruce Clay, LLC

Tons of free tips and tools for search engine optimization.

ClickZ - Search Engine Marketing

Fundamentals and trends for SEO, PPC, real-time and more.

Duplicate Content in a Post-Panda World

Duplicate content on a website is very bad, and you may not even know it exists on your site until it's too late. Here's how to detect and fix this problem.

Efficient Link Building

Techniques to be an efficient link builder. Hopefully this will help you focus your link building efforts.

Gain More From Your Link Building

Best practices and advice for link building.

Google Website Optimizer 101: A quick-start guide to conversion rate optimization

"Using split testing software like Google Website Optimizer is a powerful way to increase your website's conversion rate (that is, its ability to turn visitors into customers). Many of the web's most powerful companies, including Amazon and Google, use this technique. Here's our essential guide to increasing your conversion rate using split testing software. It contains 108 simple techniques for growing your business."

How To Survive Google's Unnatural Links Warnings & Avoid Over-optimisation

Early 2012 is turning out to be an interesting period for companies that rely heavily on their website to attract customers.

Link Building Prediction for 2011

The world of SEO is changing. There are things you need to be aware of if you are going to run a successful internet marketing campaign.

Marketing Communications Profitability Calculators

Free, Java-based calculators for estimating the profitability of clicks- and impression-based Web advertising and direct mail campaigns, as well as the lifetime value of customers.

Search Engine Guide

Lots of resources related to search engines and SEO.

Search Engine Journal

"Search Engine Journal helps companies improve their interactive marketing, and helps marketers to succeed in a challenging career. Our focus is finding the return on investment. Launched in 2003, SEJ is unique in its community-based approach to search marketing. Virtually all of our content comes from the real experts: in-house and independent Internet marketers themselves."

Search Engine Ranking & Keyword Tracker

Free tool for tracking the performance of various keywords on multiple search engines. Requires setting up a free account.

Search Engine Relationship Chart

Interactive Flash-based chart showing which search engines and directories power which others. Click on any engine to see details about it.

Search Engine Watch

Articles, webcasts and statistics on SEO.

SEO Shortcuts Take You Nowhere Fast

Black Hat SEO doesn't do you any favors. Even though they give you nice short term gains, it can ruin your reputation in the long run.

SEOmoz Blog

Great and timely articles covering search engine marketing tactics and strategies.

A non-profit organization of SEO professionals. This site appears to have some very good tools for identifying and retaining a good SEO consultant.

Shortest Tutorial Ever on SEO (Search Engine Optimization)

If you only read one thing about SEO, this should probably be it.

Silly Rabbit, Tricks are for Black Hat SEOs

Want to know why it pays to do things the right way?

SME Pals

Excellent articles and advice on SEO and other online marketing ideas.

Ten Considerations when Hiring a Search Engine Optimization Company

Article addresses the evolution of search engine optimization.

The Noob Guide to Online Marketing (With Giant INFOGRAPHIC)

This is a 6-Month action plan for going from nothing to having a comprehensive digital marketing operation. It walks you through just about everything you need, step by step. It's an awesome resource.

Website Grader

Learn how well you are doing across several critical areas of your website: performance, mobile, SEO, and security.

What your business needs to know about Facebook's EdgeRank

Social Media Optimization is the New SEO

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