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The Entrepreneur's Library - Startup Resources

Marketing & Public Relations

Websites & Articles

25 Must-Read Content Marketing Presentations

Great resources for learning the principles of content marketing.

A Framework For Maximizing Startup Marketing Effectiveness

Tomasz Tunguz, Venture Capitalist at Redpoint, shares a framework for evolving a startup's marketing strategy as it grows.

A Revolutionary Marketing Strategy ...Trust Me

Trust-based marketing requires an initial investment of time and energy up front, but can see you land all the clients and projects you want within six months to a year. Best of all, trust-based marketing doesn't cost a lot to implement.

Avoid Unlawful Advertising: Seven Rules for Your Business

Be sure you comply with laws against deceptive or misleading advertising. Required reading before you do any type of advertising.

Communitelligence.com

Communitelligence.com is a member knowledge-sharing portal aimed at improving organizational and interpersonal communication. At the center of Communitelligence are 30 expert-led communities focusing on key topics including public relations, internal communication, marketing, presentation skills, writing and business strategy.

Directory of Tech Bloggers & Reporters

A directory of the contact information of the most popular tech websites, newspapers, bloggers, and reporters. The directory includes emails, contact URLs, Twitter accounts, and added additional comments.

EmergingTechPR.com

Easy-to-understand information on public relations for emerging tech companies.

Get Marketing ROI Now

How to set goals, develop plans, measure, and quantify results.

Harvard Business School

HBS Working Knowledge is a forum for innovation in business practice. This link directs the reader to the marketing strategy section of the HBS forum.

How To Get Media Coverage For Your Startup: A Complete Guide

A comprehensive guide for entrepreneurs who want to handle their own PR.

How to Measure Your Brand's Online Influence

"How certain diagnostic and analytic tools can help spread your online influence and spark interest in your brand"

How to Write a Marketing Plan

Several articles presenting ideas for developing marketing plans.

Inbound Marketing for Startups

Dharmesh Shah, founder of Hubspot, speaks at the MIT Startup Bootcamp about the startup experience and inbound marketing.

Inbound Marketing University

Hubspot Academy offers an online curriculum of inbound marketing webinars taught by a faculty of top marketing experts.

KnowThis.com: Marketing

Knowledge source for market research, marketing plans, internet marketing, marketing careers & much more.

MarcommWise

Marketing communications articles, book reviews, glossary, profitability calculators and other related resources.

Marketing Communications Profitability Calculators

Free, Java-based calculators for estimating the profitability of clicks- and impression-based Web advertising and direct mail campaigns, as well as the lifetime value of customers.

Marketing Tactics Worth the Money- Forbes.com

Advice on how to get the word out about your company in the best and most cost-effective way possible. Discusses the most effective marketing and advertising techniques, such as getting yourself noticed by search engines and generating word-of -mouth advertising that is crucial for the profitability of any small business.

Marketing Today

The online guide to marketing in the information age.

Marketing, Sales, and Business Development

This site provides articles that will give you insight to successful business and marketing practices. Learn how to attract and maintain a solid consumer base. Learn various sales techniques or review familiar ones to stay fresh and ready for that new client.

MarketingProfs.com

Marketing know-how from professors and professionals.

Mplans.com

Marketing plan software and sample marketing plans.

NamingForce

NamingForce will help you crowdsource a name for your business. They average over 1,000 possible names for each contest. They then have the crowd vote on the results, and they conduct U.S. trademark and domain name checks to make sure the name is available.

PR Web

Affordable online press release distribution.

Software Pricing Resource

Softwarepricing.com is a resource for companies facing pricing decisions or feel their pricing or discounting practices are "not quite right". The site is created by MarketShare, Inc. a MA-based management consultancy focusing on technology-based product (and service) pricing issues. Note to reader: While I think the site is outstanding, please look it over and rate it your self... Thanks.

The Best Startup Advice I Have

David Cowan of Bessemer Venture Partners describes the Sales Learning Curve, developed by Stanford Business Professor Mark Leslie. The gist: between product development and sales ramp-up, there needs to be a period in which you figure out how to perfect what you have to sell.

The Grande Guide to the Social CMO

Eloqua's guide to getting up and running with social media marketing.

The Noob Guide to Online Marketing (With Giant INFOGRAPHIC)

This is a 6-Month action plan for going from nothing to having a comprehensive digital marketing operation. It walks you through just about everything you need, step by step. It's an awesome resource.

The Sales Learning Curve

Rather than overstaffing a sales force up front and saddling it with unrealistic performance expectations - a typical mistake most new firms make - entrepreneurial managers should initially employ only a small cadre of salespeople and allow them to work with customers and product developers to smooth out the kinks that are likely to occur.

The Ultimate Guide to Startup Marketing

Tactics for attracting initial customers, primarily through content marketing and public relations.

What your business needs to know about Facebook's EdgeRank

Social Media Optimization is the New SEO

WSJ Online- Don't Back Down

The author argues that better marketing can help companies better compete for the remaining market and can help small businesses in particular in building their brand and developing trust in the company, allowing them to leapfrog competitors who do cut back during the downturn.

Recommended Books

Business Plan Book - Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social WorldBusiness Plan Book - Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Gary Vaynerchuk

"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of 'Crush It!' and 'The Thank You Economy' with a fresh spin, 'Jab, Jab, Jab, Right Hook' is a blueprint to social media marketing strategies that really works."



Disclaimer: Inclusion in this directory does not constitute an endorsement. The materials linked to from this page are copyrighted to their respective owners.