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Business Plan Market / Competitor Research & Analysis

Market Research and Analysis

A strong business plan requires going beyond intuition and experience, and supporting your idea with fact-based market research. Investors need to have confidence in your understanding of the market, so don’t let yourself down by skimping on research.

All business plans require careful attention to the following:

  • Industry Analysis: We help you identify just how big your industry is in terms of revenue and numbers of players. Keeping up with trends (technological, cultural, demographics) is also important for this section of your business plan and we scour industry and news sources to identify those trends.
  • Competitive Analysis: You know you have competitors, but what do you know about them? This section of your plan needs to include an analysis of your key competitors, how they market their services/products, how they differentiate themselves in their marketing efforts, and what kind of market share they possess. We can help you with competitive intelligence for both national and international companies.
  • Target Market Analysis: Identifying and prioritizing specific target markets is another key part of your business plan where research is crucial. You need to think about such questions as: What are the demographics and psychographics of your target audiences? How can you best reach them? What kinds of concerns do they have? How do they like to be marketed and sold to?

We have access to fee-based, subscriber-only resources such as:

  • Dow Jones/Factiva – Article and News research
  • HighBeamBusiness – Company and Industry Research
  • Hoovers (a D&B company) – Company and Industry Research
  • IBISWorld – Industry Research
  • Lexis-Nexis – Company, Industry, Market Research and more
  • Plunkett – Industry Research
  • Profound (from – market research report “slices”

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Research Beyond the Business Plan

Research doesn’t stop once you’ve written your plan and have found interested investors. In addition to the ongoing research into your industry, competitors, and customers/clients, we can also help in numerous areas including:

  • Client Prospecting: Creating a list of potential qualified prospects for your service or product can be daunting when you’re beginning your business. However, this needs to be considered as a follow up on your Target Market Analysis so you can hit the ground running.
  • Web Site Research: Developing a company web site where people will return again and again often means providing your audience with information or resources that are useful to them. These resources need to be carefully selected, authoritative, and regularly maintained. We can help identify useful and robust online resources for your specific target markets.
  • Grant & Funding Research: Many technology companies are looking for funding from a variety of sources. We can help search for government grants and government contracts as well as help to identify other potential sources.

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Cayenne’s Market Research & Analysis Specialist

Jan Knight, MA - Market Research Specialist, Business Plan Consultant

Jan Knight, MA - Market Research Specialist

Tucson, AZ

Jan delivers both marketing and advertising experience to her role as our market research specialist. Her focus is on providing customized business intelligence and secondary market research and her work...
{ read Jan's full bio }

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Learn More About Our Market Research Services

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