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Healthcare, Biotech & Medical Device Business Plans

Our experience in life sciences spans the following areas:

Healthcare Business Plans
  • Medical Devices
  • Disposables
  • Instrumentation
  • Biotechnology
  • Genomics & Proteomics
  • Pharmaceuticals & Drug Discovery
  • Implantables
  • Prosthetics
  • Durable Medical Equipment (DME)
  • Nutrition & Nutraceuticals
  • FDA / Regulatory Affairs
  • Hospitals
  • Hospices
  • Rehabilitation Facilities
  • Healthcare Administration
  • Healthcare Services
  • Healthcare Software
  • Healthcare Financing / Reimbursement
  • Physician Practice Management
  • Laboratory / Clinical Services
  • Cosmetics

See an example of one of our medical device business plans.

Medical Device, Biotech & Healthcare Industry Experience

Our experience in the life sciences, either as consultants, entrepreneurs, or employees in the industry, includes the following:

  • Diagnostic Equipment: Developed and executed the business plan for two startup companies to bring new biotech diagnostic tools from concept to production that included the sales/marketing plan and strategy, financial analysis, technical roadmap, and outside agency certifications to bring the product to market. The new products were used to detect and identify microorganisms and for applications in water safety, food safety, and pharmaceutical processing.
  • Artificial Heart Technologies: Developed the business plan, financial forecast, and website for SynCardia Systems, a medical device company. SynCardia develops, manufactures, and markets the CardioWest Total Artificial Heart systems for use as a bridge to transplant in patients with end-stage heart failure. "The materials that Cayenne created for us enabled us to ultimately close several large rounds of financing and reach where we are today," said Dr. Marvin Slepian, co-founder and Chairman of SynCardia.
  • Biotechnology Reagents: Prepared the business plan and financial model for a large division of a billion-dollar public biotechnology company. The business makes instruments, consumables and software for scientists worldwide who are engaged in medical research; pharmaceutical drug discovery, development, and manufacturing; agriculture research; biosecurity; and quality and safety testing. "[The consultant] has done a great job and we very much enjoy working with him," remarked the division's Senior Director of Product Management.
  • Heart Transplant Tissue Rejection Monitoring: Prepared the business plan, financial forecast, and investor presentation for TransWorld Med, a medical device company. TransWorld has developed an innovative technique for monitoring tissue rejection among heart transplant recipients. This technique overcomes serious problems presented by currently available techniques. The company's CEO, Dr. Charles Richardson, M.D., said: "We were amazed by how Cayenne helped us crystallize our value proposition and our competitive advantages. Their research turned up important data even we weren't aware of. And the financial forecasts blew our accountant away. We would recommend Cayenne Consulting to anybody who needs sound advice."
  • Cardiology: Prepared the business plan and investor presentation for Florence Medical, a medical device company. Florence develops advanced systems based on computational flow dynamics for diagnosing and treating cardiovascular disease. "We received an outstanding business plan, and the process was fast and easy. Cayenne Consulting excels in taking complex ideas and making them understandable to non-specialists," said Frank Martin, CEO of Florence Medical.
  • Rehabilitation Services: Developed the business plan and financial forecast for Safe Harbor Retreat, a developer of the first high-end substance abuse rehabilitation center on the East Coast. The company has forged alliances with several of the world's foremost experts in addiction treatment, and is in the process of securing a prime facility in the Hamptons section of Long Island. "Cayenne did a wonderful job of helping us communicate our vision to equity investors, lenders, and strategic partners," said Joe McKinsey, Founder and CEO. "The level of personal attention and service is truly remarkable."
  • Brain Cancer Drug Delivery: Prepared the business plan, financial forecast, and investor presentation for CytoDome, a medical device company. CytoDome is developing a local drug delivery device that aims at regulating drug uptake by ailing brain tissue. The device is based on a novel technological approach. When asked how he would describe Cayenne Consulting to fellow entrepreneurs, Gill Heart, President and CEO of CytoDome responded: "If you need a reliable, independent, accurate, and prompt consultant to write your business plan, do not hesitate to engage Cayenne."
  • Interventional Radiology: Prepared the business plan, financial forecast, and investor presentation for UltraGuide, a medical device company. The company develops advanced guidance systems for interventional radiology. "Feedback from investors has been extremely positive. We would recommend Cayenne Consulting to any early stage company seeking venture capital," said Mike Sims, CEO of UltraGuide.
  • Remote Patient Monitoring: Prepared the business plan, financial forecast, and investor presentation for QRS Systems, a medical device company. The company has developed a groundbreaking implantable medical device and monitoring system that eliminates the need for endomyocardial biopsies (EMB) in heart transplant patients. Cayenne also performed prospective valuation analyses and researched acquisition multiples of comparable companies. "We were very pleased with the integrated worksheets and the ability to modify variables allowing for ease of use and clarity it brought to our financial decisions and projections," said Anthony Curlo, Director. "Cayenne is personable, professional, knowledgeable, responsive and reliable."
  • Biodegradable Stent for BPH: Prepared the business plan, financial forecast, and website for Harmonia Medical Technologies, a medical device company. Harmonia develops cutting-edge, biodegradable polymer-based, local drug delivery stenting technologies for treating Benign Prostatic Hyperplasia (BPH). "I would like to thank you for an extraordinary business plan... Your promptness, focus and time management as well as cost effectiveness are excellent. Well done!", said Gill Heart, COO of Harmonia Medical Technologies. "Let me take this opportunity to thank you for the excellent job you did for Harmonia. I circulated the plan among my partners [at Veritas Venture Partners], as an example of what a b-plan should look like," said Gideon Tolkowsky, Managing Partner of Veritas Venture Partners, an investor in Harmonia.
  • Nanotechnology Biotech: Developed business plan and investor presentation for biotechnology and global distributor of novel proprietary acquired healthcare infection biotechnologies.
  • Neurological Pharmaceuticals: Prepared a market assessment for a pharmaceutical company seeking to understand the business potential for a promising early-stage pharmaceutical used in the treatment of neurological disorders.
  • Medical Device for Wound Management: Prepared the business plan, financial forecast, and investor presentation for a medical device company that develops and markets a unique line of wound care technologies. "The new business plan explains twice as much in less than half the words than our old plan. And the flexibility, robustness, and completeness of the financial model is incredible," said the President and CEO of the company.
  • Medical Diagnostic Software: Prepared the business plan and financial forecast for a developmental stage, Miami-based enterprise that was conceived to provide a convenient, confidential, and affordable way for consumers to access diagnostic laboratory results and manage their own health. The service provides a direct-to-consumer service that is similar in nature to over-the-counter tests such as home pregnancy tests that one may purchase at the corner drug store. While this service cannot be performed at home, it can be ordered without the interaction of the family physician. The client used the business plan to raise capital and to negotiate long term service agreements with diagnostic laboratories.
  • Personal Emergency Response Systems: Developed a marketing plan, PPM draft, business plan, executive summary, investor presentation, and cash flow analysis for Innovate, Inc. Innovate is launching a technology and that will revolutionize personal emergency response systems. "We were thoroughly pleased with all components of this collaborative effort and would be quick to recommend their services to other entrepreneurs," said Anthony Curlo, President. "The highly polished plan has allowed us to fast track our financing, ultimately one step closer to our end game."
  • Medical Records Management: Created a business plan for team of radiologists who created a HIPAA-compliant software solution that allowed the transmission and storage of radiological images by separating the image from the identifier during transmission and storage. The image and the identifier would only come together in a secure, password protected environment.
  • Genomics & Proteomics: Prepared the business plan for High Throughput Genomics. HTG develops and markets advanced technologies for analyzing the transcriptome - the RNA that transcribes DNA into proteins - providing pharmaceutical companies with a tool that can revolutionize the drug discovery market. "The work that you did was quite remarkable. It's rare to find a consultant that can combine an understanding of business and science to create a persuasive and well-written business plan for a complex business like ours," said Kirk Collamer, CFO of High Throughput Genomics.
  • Children's Hospital: Developed an extended executive summary for a proposed children's hospital to be developed in Nigeria. The CEO of the project remarked "The quality of the product that we have received from Cayenne is of the highest caliber and [the company] has no doubts whatsoever on the benefits of Cayenne's contributions... [The company is] delighted to leave the door open for future engagements with Cayenne."
  • Physician Practice Management: Evaluated operational projects up to $2 million and acquisitions up to $20 million for an oncology physician practice management company, as the company expanded from two to thirteen states over a period of two years. Led inter-departmental due diligence and integration teams for new physician group affiliations.
  • Healthcare Strategy Consulting: Managed consultant teams, market research, and day-to-day client relationships. Projects included working out a novel risk-sharing arrangement with the major regional insurance company for a 300-bed hospital and creating a managed care strategy for a rural tertiary care hospital and its affiliated physician groups.
  • Laser Surgery Equipment: Served as the CTO of a startup that developed laser-based equipment for cataract surgery. Directed early-stage research and development. Developed supporting materials for business plans, financial forecasts, and investor presentations.
  • Stem Cell Bank: Consulted on a business plan and investor presentation materials for a startup stem cell bank working with leading researchers.
  • SaaS Based Electronic Medical Records: Developed proprietary software architecture, business plan and investor pitch for a new concept in patient-oriented Electronic Medical Records. System was designed to overcome some of the impediments to widespread adoption of EMRs inherent in the current business model.
  • Online Support Community: Prepared the business plan, financial plan, marketing plan and investor pitch for an innovative psychiatric support service which integrates online social networking tools with traditional therapy techniques.
  • Cosmeceutical Hair Products: Prepared a business plan and financial model for a company focusing on addressing the hair-loss treatment segment of the hair care industry.
  • Cancer Recovery Products: Developed an extended executive summary for a company that provides prosthetics and clothing, as well as grooming, styling, and therapeutic treatment products for male and female cancer survivors.
  • Hospice Services: Developed a business plan for a leading hospice provider in Idaho and Eastern Oregon. As one of the only large-scale hospice providers in the region, the company is actively acquiring independently-owned hospices as well as launching services in underserved localities.
  • Pharmaceuticals Distribution: Led the restructuring and privatization of Kazakhstan's national pharmaceutical distribution monopoly.
  • Healthcare Consulting: Developed financial plans for a group of consulting organizations in the fields of hospital strategic planning and administration. Their activities included one of the first Electronic Medical Record systems.
  • Medical Supplies: Provided advisory services on capital raising and investor communications to PolyMedica Corp. The company markets and delivers medical supplies, such as diabetic products, direct to consumers’ homes.
  • Drug Delivery Device: Revised business plan, prepared pitch deck, and successfully raised capital for a later-stage company that designed a retractable syringe delivery system in response to concerns related to the potential for healthcare givers contracting infectious diseases.
  • Diagnostic Services: Prepared pitch deck, coached management and raised capital for a drug testing laboratory that was subsequently acquired by Kroll, Inc.
  • Biotechnology: Advised a new management team and raised capital for a biotechnology company that engages in the development, manufacture, and marketing of various medical diagnostic test kits and components worldwide. These products aid in the diagnosis of certain autoimmune and infectious diseases.
  • Medical Equipment & Software: Prepared a detailed business plan, pitch deck, and advised management on raising capital for Kinetic Muscles, Inc. The company develops and markets equipment and software used in physical and occupational therapy programs to treat and rehabilitate stroke victims.
  • Molecular Imaging: Wrote a business plan and investor pitch deck for a molecular imaging company with global sales and distribution to finance its next generation technology. This leading technology reduced the size and overhead of existing devices by 50%, and increased imaging accuracy to reduce unnecessary surgical procedures.
  • Pharmaceutical Pricing and Reimbursement: Researched pricing in several international markets for a global pharmaceutical company's new drug. Primary research included interviews of key stakeholders and decision makers involved with pricing in each market.
  • Reverse Engineering Metabolic Pathways: Prepared the IP portfolio and licensing plan for technology to reverse engineer metabolic pathways from mRNA expression data. The original goal was to sub-license the technology to pharmaceutical companies. At the end, the company assigned all rights to a single entity in a deal valued at high hundreds of millions of dollars.
  • Clinical Informatics in the Cloud: Developed proprietary software architecture and design of a new approach to person-centric clinical informatics. Collaborating with other team members, further developed the business plan, financial models and investor pitch. The company is currently in process of closing it’s first large outside funding round.

Note: Some items reflect experience gained by a consultant prior to his or her association with Cayenne Consulting LLC. Cayenne Consulting does not offer any services that require licensing or registration with the NASD or other federal or state authorities.

Medical Device, Biotech & Healthcare Business Plan Consultants

Our team of life science, biotech, medical device, and healthcare specialists includes the following consultants:

Roger Anderson, Ph.D. - Principal Consultant, Business Plan Consultant

Roger Anderson, Ph.D. - Principal Consultant

Orange County, CA

Roger brings over 20 years of experience in research, sales, marketing, product development, programming, and management to his consultant role. His training as a scientist increased his analytical skills and...
{ read Roger's full bio }

William Archibald - Principal Consultant, Business Plan Consultant

William Archibald - Principal Consultant

Austin, TX

William is a serial entrepreneur and technology executive with a track-record of delivering innovative solutions on-budget and on-time. He specializes in technology trend analysis, product development, product management and business...
{ read William's full bio }

John Beeby - Principal Consultant, Business Plan Consultant

John Beeby - Principal Consultant

Phoenix, AZ

John has over 30 years developing and executing strategies for new and growing businesses. With an engineering degree and early experience in manufacturing operations, he has a sound grounding in...
{ read John's full bio }

Nancy Clauss - Principal Consultant, Business Plan Consultant

Nancy Clauss - Principal Consultant

Orange County, CA

With more than 25 years of Management, Marketing, Sales, and Operational experience, Nancy Clauss has developed a sharp eye for how businesses can become bloated with inefficiencies, lack of direction,...
{ read Nancy's full bio }

Jon Cooper - Senior Advisor, Business Plan Consultant

Jon Cooper - Senior Advisor

Denver, CO

Jon has over 20 years of entrepreneurship, business strategy, planning, product management and marketing experience. He has started a number of companies in different industries, and worked with dozens of...
{ read Jon's full bio }

Tom Dykstra, MBA, CFPIM - Principal Consultant, Business Plan Consultant

Tom Dykstra, MBA, CFPIM - Principal Consultant

Tampa, FL

Tom has over thirty years of experience in business planning, finance, strategy development, software design, engineering management, sales, marketing, channel creation, consulting, business modeling, decision analysis, capital acquisition, and new...
{ read Tom's full bio }

Jenifer Grant, MBA - Principal Consultant, Business Plan Consultant

Jenifer Grant, MBA - Principal Consultant

New York, NY

Jenifer has been involved with finance, strategy, and marketing in a wide variety of roles and industries for over 15 years. In addition to third-party clients, she developed plans and...
{ read Jenifer's full bio }

Richard Hasenpflug, MBA - Principal Consultant, Business Plan Consultant

Richard Hasenpflug, MBA - Principal Consultant

Phoenix, AZ

Richard has been bringing Fortune 100 expertise to startups and small to mid-sized businesses since 1985. He is both a consultant and serial entrepreneur and has participated in several startup...
{ read Richard's full bio }

Shyam Jha, MBA - Principal Consultant, Business Plan Consultant

Shyam Jha, MBA - Principal Consultant

Tucson, AZ

Shyam’s consulting practice focuses on iOS and Android mobile apps, e-commerce, Internet hardware and software, software-as-a-service, consumer electronics, medical devices, and other high technology venture areas. He is certified by...
{ read Shyam's full bio }

David Kaplan, JD - Principal Consultant, Business Plan Consultant

David Kaplan, JD - Principal Consultant

Boston, MA

David has written investment grade business plans, consulted in strategic planning and facilitated crucial strategy decisions for operating companies since 1994. He has advised scores of scientists, doctors, researchers, inventors...
{ read David's full bio }

Lee Muhl, JD - Principal Consultant, Business Plan Consultant

Lee Muhl, JD - Principal Consultant

Portland, OR & Los Angeles, CA

Lee’s advisory and creative passions, most often, run to “the newest of the new” – as he helps bring to reality a steady stream of next-stage concepts, solutions and platforms...
{ read Lee's full bio }

Harry Phillips, JD - Principal Consultant, Business Plan Consultant

Harry Phillips, JD - Principal Consultant

Phoenix, AZ

Harry recently served as head of finance and administration at Sapheon, a startup medical device manufacturer. He led securities offerings raising $35 million from over 200 accredited investors. He handled...
{ read Harry's full bio }

Eric Pickens, MBA - Principal Consultant, Business Plan Consultant

Eric Pickens, MBA - Principal Consultant

New York, NY

With over 20 years of experience as a COO, CFO and board member, Eric has implemented, strengthened and lead the financial and operational functions for companies engaged in investment management,...
{ read Eric's full bio }

Tony Vicari, EA - Principal Consultant, Business Plan Consultant

Tony Vicari, EA - Principal Consultant

Orange County, CA

Tony brings over 20 years of experience in corporate finance, investment management, business development, sales and entrepreneurship to Cayenne Consulting. His industry experience includes working with companies in the financial...
{ read Tony's full bio }

Hal Siegel, Ph.D. - Senior Advisor, Business Plan Consultant

Hal Siegel, Ph.D. - Senior Advisor

Phoenix, AZ

Dr Siegel has over 20 years experience across R&D and regulatory affairs, and supported multiple VC and public fundraising rounds, founding Siegel Consultancy LLC in 2001. For the past 8...
{ read Hal's full bio }

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