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Financial Services Business Plan Development

Our experience in the financial services sector spans the following areas:

Financial Services Business Plans
  • Asset Management
  • Collateralized Lenders
  • Commercial Banking
  • Credit Services
  • Diversified Investments
  • Hedge Funds
  • Insurance
  • Investment Banking
  • Investment Brokerage & Trading
  • M&A / Leveraged Roll-Up Strategies
  • Mortgage Banking
  • Mortgage Investment
  • Non-depository Lending Institutions
  • Real Estate Investment Trusts
  • Risk Management
  • Savings & Loans
  • Specialized Lending
  • Tax Credit Brokerage

Financial Services Industry Experience

Our experience in financial services, either as consultants, entrepreneurs, or employees in the industry, includes the following:

  • Mortgage Bank: Developed a business plan and financial forecast for American Mortgage Specialists, one of the largest mortgage banks/brokers in the western United States, with 180 branch offices and 1,200 employees. Until now, the company's growth has been fueled through marketing expertise. However, further growth was constrained by working capital needs. Cayenne Consulting was engaged to prepare a business plan to make the case for investing in AMS. "Cayenne was professional, fast, and delivered an excellent product," said David McMaster, Vice President of Mortgage Banking at AMS. The plan was "to the point and tells the story. Very well done."
  • Consumer Banking: Developed a business plan, financial forecast, and investor presentation for Chronus Finance, a Moscow-based financial brokerage firm focused on the mass consumer market in Russia. Following the financial supermarket business model, Chronus' rich product suite includes mortgages, home equity lines of credit, auto and equipment loans, as well as insurance and investment products. "Cayenne led us down the path from start to finish. They helped us crystallize our strategy, and architect a compelling business plan that was well received by investors," commented Eugene Gourevitch, CEO.
  • Specialty Lending: Developed the business plan for a San Francisco Bay Area financial company which is the first and only private lender to offer asset-based financing to the antiques and fine arts community largely over the Internet.
  • Tax Credit Brokerage: Prepared recommendations for restructuring the originations process of a San Francisco boutique investment bank specializing in structuring and marketing tax credit investments to institutional clients.
  • Back Office Processing: Developed a business plan, investor presentation, and related materials for a provider of outsourced accounting and management solutions for alternative investment firms. The client was looking to leading investment banks to finance its expansion and industry ranking, and required top-of-the-line investor presentation materials. "It was critical to us that our consultant have an in-depth understanding of the mindset and expectations of the top-tier banks we were approaching for financing, and who could effectively convey the strengths and potential of our firm. Cayenne fully exploited their expertise so that we could achieve maximum impact while raising funds," said the company's Vice Chairman.
  • International Merchant Payment Processing Technology: Developed a business plan for a Nigerian electronic payment technology and solutions firm that will help financial institutions and merchants to conveniently, securely, and efficiently process customer payment transactions. Dedicated to providing superior customer service and industry-leading technology, the client will provide the tools and know-how to help customers of all sizes combat fraud and identity theft using dynamic signature and fingerprint biometric means. This will effectively reduce loss of billions of naira (Nigerian currency) experienced by Nigerian financial institutions yearly due to fraudsters.
  • Municipal Payments Processing: Developed the business plan, financial forecast, and investor presentation for TrafficPayment, developer of an award winning web-based system that enables municipal governments to accept and process traffic citation payments online. Ryan Roberts, VP of Marketing, said "I definitely liked the amount of time our consultant spent communicating with us. He went the extra mile to understand our business model by keeping in constant contact with us throughout the entire process. Professional, Knowledgeable, Talented, Capable, Helpful... these words all come to mind when talking about Cayenne."
  • Social Investing: Founding member of an innovative and scalable investment management platform which creates a dynamic marketplace between skilled fund managers and self-directed investors. Developed business plan and financial forecast, and built and maintained a fully integrated financial model including intrinsic valuation models. Integral part of securing and negotiating four investment transactions with venture capital funds.
  • Foreclosure Prevention: Assisted a Los Angeles-based real estate investment company in developing a business plan that was used to raise capital for this fast growing company. The principal purpose of the business plan was to establish a warehouse line of credit from a local bank. The client used the proceeds from the line of credit to purchase homes from clients who were about to default on their home mortgages with the intent of keeping the client in the home and then selling the home back to the client at a future date.
  • Construction Financing: Negotiated specialized construction financing for the Swiss Bank Corporation of Zurich; Bayerische Landesbank of Munich; the IKB Deutsche Industriebank of Dusseldorf; Schneider Electric Company of Paris; the Steag Power Generation Company of Essen; Sulzer of Winterthur in Switzerland; Thyssen Krupp AG in Dusseldorf; DaimlerChrysler in Washington, D.C.; and Mott MacDonald Consulting Engineers of Brighton, U.K.
  • Financial Institution M&A: Project managed the merger of the fixed income derivatives operations of Salomon Brothers and Smith Barney, departments with combined annual revenues of $200 million.
  • Financial Institution Regulatory Compliance: Project managed the implementation of a global initiative to establish compliance with quasi-regulatory guidelines for derivatives trading within Salomon Brothers. Obtained the full cooperation of numerous department heads (both functional and regional) to achieve successful implementation.
  • Financial Institution Risk Management: Assisted numerous financial institutions with developing appropriate qualitative and quantitative frameworks for the evaluation, monitoring, and management of market, credit, and operational risks. Clients included J.P. Morgan, Barclays, National Bank of Canada, AmSouth Bank, Bank Julius Baer, and others.
  • International Project Financings: Analyzed and structured project financings exceeding $1.5 Billion submitted to the World Bank, Inter-American Development Bank, and other multilateral financial organizations by international businesses, banks, and insurance companies.
  • Stored Value Cards: Founded and ran a startup offering Reloadable Stored Value (a.k.a Debit) card for youth, tapping into the $150+ Billion spending power of the U.S. teenagers who do not qualify for credit cards.
  • Financial Transaction Processing: Managed global new venture development practice in Financial Services for GTECH Corporation, then the largest financial transaction processor in the world, and a global leader in gaming and lottery technologies.
  • Consumer Debt Management: Providing ongoing strategic planning, financial analysis, and related management consulting services to a major consumer debt management company in Massachusetts. The company offers debt settlement, debt consolidation, and related services.
  • International Payment Processing: Providing ongoing strategic planning, financial analysis, technology assessment, and related management consulting services to a developer of technologies to simplify the cross-border online purchasing process.
  • Financial Services M&A: Executed M&A transactions and public and private financings for commercial banks, S&Ls, home equity lenders, mortgage REITs, and real estate related companies. Clients included SunTrust Banks, Wachovia, First Union, Washington Mutual, New Jersey Mortgage, Bank United, Blackrock, and Haven Savings Bank.
  • Financial Institution Regulatory Compliance: Performed regulatory compliance at the Federal Reserve Bank of New York, with a specialization in credit risk and capital adequacy.
  • Investment Management: Senior research analyst (buy-side) covering large-cap banks, regional banks, fiduciary banks, consumer finance, commercial finance and real estate related stocks.
  • Financial Product Marketing: Developed and executed strategy for a Bankers Trust unit to market currency, equity, interest rate and commodity derivative products, and to create credit-enhanced financial solutions utilizing derivatives and receivables-linked structures for Latin American clients. Initiated and spearheaded new three-person unit with startup profits exceeding $1.25 million.
  • Investment Banking: Analyzed, evaluated, structured, credit enhanced, negotiated, and arranged innovative crossborder financings, recapitalizations, investments in, and acquisitions of businesses by clients and for employer's portfolio on transactions from $20-$500MM. Clients included sovereigns and parastatal entities, and companies in consumer and industrial products, mining and commodities, tourism, entertainment, agriculture and financial services.
  • Investment Analysis: Developed models, performed analyses and presented results for Kidder, Peabody's new investment products team involved with equity valuation, risk/return measurement, inflation-adjusted cash flow, bond credit quality.
  • Mergers & Acquisitions: Valued acquisition targets and authored offering memoranda for international billion+ dollar business combinations. Projects included analyzing various deal structures and financing transactions. Participated in negotiations, due diligence, contract drafting, and tax and accounting strategy sessions. Worked with SmithKline Beecham, Eastman Kodak, Bayer AG, United HealthCare, and others.
  • Investment Banking: Evaluated client funding needs, structured private placement transactions, raised over $200M in capital for startups, later-stage and small-midsized public companies. Developed client presentations (pitch decks) to serve both as a communication tool, but as importantly, to keep management on message. Evaluated and coached founders and C-level management to understand the complexities and subtleties of different investor groups: angel to institutional. With a focus on the “5C’s”, management is prepared to position their company and articulate a persuasive investment case by delivering a story that is: clear, concise, credible, consistent and compelling. Industries included: technology, consumer electronics, Internet B2C, healthcare and medical device.
  • Investment Banking: Created financial services firm’s first website, re-designed all marketing collateral, developed branding and messaging to reflect a change in strategy to expand awareness to its niche focus on middle and smaller underserved markets and industry specializations.
  • Insurance Companies: Developed a business plan for a wholesaler and retailer of niche insurance products.
  • Hedge Fund: Developed the business plan, slide deck, and offering documentation for several hedge funds, in addition to launching and managing a fund that traded securities, options and futures.
  • Foreign Exchange Risk Management: Worked with multinationals in aerospace, pharma and asset management to minimize foreign exchange risk and costs. Areas of focus included currency pricing; treasury processes and infrastructure; currency exposure and technicals; trading operations; and hedge programs and instruments.

Note: Some items reflect experience gained by a consultant prior to his or her association with Cayenne Consulting LLC. Cayenne Consulting does not offer any services that require licensing or registration with the NASD or other federal or state authorities.

Financial Services Business Plan Consultants

Our team of financial services specialists includes the following consultants:

DeForrest Borders III - Principal Consultant, Business Plan Consultant

DeForrest Borders III - Principal Consultant

New York, NY

DeForrest has over 20 years experience building business and driving strategic innovation in Financial Services, Higher Education, Media, and Consumer Product industries. His focus is on strategic innovation, business and...
{ read DeForrest's full bio }

Aaron Gillum, MBA - Principal Consultant, Business Plan Consultant

Aaron Gillum, MBA - Principal Consultant

Chicago, IL

Aaron brings over 12 years of experience in management and turnaround consulting, venture capital, entrepreneurship, and finance advisory. He has worked extensively with companies at all stages from startups to...
{ read Aaron's full bio }

Jenifer Grant, MBA - Principal Consultant, Business Plan Consultant

Jenifer Grant, MBA - Principal Consultant

New York, NY

Jenifer has been involved with finance, strategy, and marketing in a wide variety of roles and industries for over 15 years. In addition to third-party clients, she developed plans and...
{ read Jenifer's full bio }

Charlie Kickham, MBA - Principal Consultant, Business Plan Consultant

Charlie Kickham, MBA - Principal Consultant

New York, NY

Charlie brings 17 years of experience in finance, strategic partnership development, organizational restructuring, real estate development, and business development to Cayenne Consulting. Charlie's experience extends from Wall Street to startups,...
{ read Charlie's full bio }

Van Lanier, MBA, EA - Senior Advisor, Business Plan Consultant

Van Lanier, MBA, EA - Senior Advisor

Washington DC

Van is an accomplished business practitioner who helps entrepreneurs start, grow, and harvest their ventures. Van has prepared over 300 business plans, financial forecasts, and funding memorandums in industries ranging...
{ read Van's full bio }

Jimmy Lewin - Principal Consultant, Business Plan Consultant

Jimmy Lewin - Principal Consultant

Phoenix, AZ | Deer Valley, UT

Jimmy's background includes over 40 years in international, commercial and investment banking, and nearly a decade as the principal shareholder and CEO of a rapidly growing manufacturing and distribution business...
{ read Jimmy's full bio }

Joan Morgen, MBA - Principal Consultant, Business Plan Consultant

Joan Morgen, MBA - Principal Consultant

Phoenix, AZ

Joan is committed to the belief that challenges can be turned into opportunities when companies recognize they should seek expert advice before they are at that pivotal juncture facing critical...
{ read Joan's full bio }

Lee Muhl, JD - Principal Consultant, Business Plan Consultant

Lee Muhl, JD - Principal Consultant

Portland, OR & Los Angeles, CA

Lee’s advisory and creative passions, most often, run to “the newest of the new” – as he helps bring to reality a steady stream of next-stage concepts, solutions and platforms...
{ read Lee's full bio }

Eric Pickens, MBA - Principal Consultant, Business Plan Consultant

Eric Pickens, MBA - Principal Consultant

New York, NY

With over 20 years of experience as a COO, CFO and board member, Eric has implemented, strengthened and lead the financial and operational functions for companies engaged in investment management,...
{ read Eric's full bio }

Michael Robbins - Principal Consultant, Business Plan Consultant

Michael Robbins - Principal Consultant

Seattle, WA

Michael Robbins has over 25 years of experience in financial services and he has contributed to the capitalization of 500 companies that raised hundreds of millions of dollars. As an...
{ read Michael's full bio }

Kyle Stoner, MBA - Principal Consultant, Business Plan Consultant

Kyle Stoner, MBA - Principal Consultant

Chicago, IL

Kyle is an experienced entrepreneur with over 13 years spent executing in operations, finance, and engineering. In 2014 he founded Alpha Lead, an innovative client acquisition software platform leveraging big...
{ read Kyle's full bio }

Adam T - Principal Consultant, Business Plan Consultant

Adam T - Principal Consultant

San Francisco, CA & São Paulo, Brazil

Adam has broad experience in new ventures and investor relations. His employment experience includes the positions of President/CFO at W2 Energy Development Corporation, CFO at Santa Cruz Guitar Company, and...
{ read Adam's full bio }

Tony Vicari, EA - Principal Consultant, Business Plan Consultant

Tony Vicari, EA - Principal Consultant

Orange County, CA

Tony brings over 20 years of experience in corporate finance, investment management, business development, sales and entrepreneurship to Cayenne Consulting. His industry experience includes working with companies in the financial...
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