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Consumer Products & Services Business Plan Development

Our experience in consumer products and services spans the following areas:

Consumer Products Business Plans
  • Apparel
  • Jewelry & Accessories
  • Consumer Electronics
  • Packaged Foods & Beverages
  • Fitness Equipment
  • Games & Toys
  • Furniture
  • Building Products
  • Retail
  • Entertainment Venues
  • Franchises
  • Spas & Salons
  • Automotive Sales & Service
  • Gas Stations & Car Washes
  • Health Clubs, Gyms & Yoga Studios
  • Vending
  • Restaurants & Other Food Service
  • Bars, Taverns & Lounges

Consumer Products & Services Experience

Our experience in various areas of consumer products and services, either as consultants, entrepreneurs, or employees, includes the following:

  • International Men's Sneaker Brand: Developed startup business plan for a men's sneaker company with presence in U.S., Europe and Japan.
  • Men's Grooming Products Company: Developed startup business plan and Series A investment strategy for a men's high-end grooming products company.
  • Skin Care/Personal Care: Developed business plan for high growth startup in functional cosmetics. Developed business model alternatives designed to convert trial to long term brand usage. Consulted with client in the areas of concept development, product positioning, brand strategy, advertising, e-commerce, and sales management. Developed full business plan and investor pitch book. Company has received $2 million in early stage funding.
  • Energy Efficient Lighting: Prepared a business plan and financial forecast for Journee Lighting, a developer and manufacturer of energy efficient specialty lighting for demanding applications such as display lighting and museum artifact illumination. The light source is a spectrum selectable LED with an onboard semiconductor-based control system. Journee's products emit no infrared or ultraviolet energy, bringing a new level of energy efficiency both in energy consumed and heat dissipated. "I was extremely pleased with the service and expertise that Tom provided! I have already started to recommend him to my friends/associates. My SBA Loan was just approved today! You are very fortunate to have someone of Tom's caliber on your team," said Clayton Alexander, founder of Journee Lighting.
  • Fitness Equipment: Prepared a business plan, financial forecast, and investor presentation for Skorcher. Skorcher develops training and conditioning machines and programs to help people strengthen and condition their glutes. Backed by independent medical analysis, the Skorcher line of products offers a better glute training program than any other machine currently in the market. The machines can be performed unilaterally and bilaterally, an unprecedented feature of glute training. "Cayenne thoroughly understands the issues surrounding startups and provided invaluable insight," said Bret Contreras, Founder & CEO. The plan was "delivered to the highest standards. Excellent."
  • Educational Products & Content: Served as interim CEO of science-based educational products startup that was formed to deliver next-generation science tools and toys to retail, educational, and e-commerce channels. Developed complete business plan and operating model for the company and successfully raised $500k in seed stage capital round. Business model included US R&D with Chinese contracted product development in electronics, optics, and software. Operated both domestic and direct import sales.
  • Healthy Vending: Prepared a business plan and financial forecast for YoNaturals. YoNaturals is leading the fight against junk food in vending machines with the most comprehensive, healthy vending program in the nation. "Cayenne gave us the financial and presentation tools that opened the doors to venture capital," said Mark Trotter, President. "Without Cayenne, we would not have been able to raise investment capital."
  • Restaurant Chain: Created a business plan and financial projections for Raw Fusion, a chain of health food restaurants and an online provider ( of health food products. Raw Fusion has developed a proprietary food preparation technology and exclusive cuisine serving enzyme-rich foods that are both delicious and nutritious. Russell Halderman, CEO, remarked that "[consultant] was an invaluable part of the startup process. I felt like he was more a member of the executive management team than a consultant. He really helped us clarify and define our business model."
  • Consumer Electronics and Toys: Developed many business plans and launched a variety of CE and toy brands globally as a senior sales and marketing executive with Hasbro® and as CEO of BRIO® wooden toys. Developed critical success factors to benchmark concepts, operating costs and margins, go-to-market plans and launch planning. Products launched have delivered in excess of $2 billion including such products as FurReal Friends®, Poochi®, BRIO® Polar Express® railway set, and many more.
  • Leather Goods Manufacturer and Distributor: Developed a business plan and a new marketing strategy for 17 year old designer and distributor of leather goods. The client believed that it could not grow without a new marketing strategy and new capital. The company is now selling branded products through big box stores and specialty distributors. The client said "Thanks for the fantastic work you have compiled in our document."
  • Specialty Foods: Developed a business plan, financial forecast, and investor presentation for importer of premium Greek olive oils, cheeses, and other food products. Played a central role in negotiations that resulted in the infusion of more than $1 million in equity capital and purchase order (PO) financing. The company has secured long-term distribution agreements with several major U.S. mass-market grocery chains.
  • Sports Apparel: Served as CFO/COO of California-based, venture-stage action sports apparel company now doing over $50MM in revenue. Grew company $800K to $6MM in 2.5 years, continuously graduating the company to less expensive working capital financing. Growth was achieved despite six-month cash cycles, capitally intensive production requirements, nine prior quarters of negative earnings, no collateralizable assets, and a non-existent operating history -- all without selling a single share of equity.
  • Specialty Beverages: Serve as a long-term strategic and financial advisor to a leading provider of premium specialty beverages packaged in "green" containers. The company's mission is to provide the highest quality beverages to the broadest possible market while addressing three fundamental societal needs: (1) environmental protection; (2) natural resource conservation; and (3) good health. The company currently obtains drinking waters from pristine sources in Scandinavia and the U.S., and distributes them in the most environmentally-friendly packaging available, including fully biodegradable cardboard containers and bottles made from plant resin-derived plastics. The products have been distributed through leading U.S. specialty and gourmet food chains since early 1997, and the company has recently entered the mass-market channel.
  • Novelty Products: Prepared a business plan, financial forecast, and investor presentation for NITELITE Sports. NITELITE develops and markets innovative golf and sports related products to a wide group of customers, ranging from Fortune 500 businesses to individual consumers. The inventor, founder, and President Corky Newcomb said "Cayenne produced a top-grade business plan and investor-oriented materials for us. Without their help, I wouldn't have been able to reach and attract the attention of all of the investors currently exploring investment opportunities with NITELITE Sports. It's been a very rewarding process."
  • Confections & Nutraceuticals: As a 20 year expert in functional foods and snacks, developed and launched world's first nutritionally enhanced candy company that delivered real nutrition such as calcium, Omega3 and Probiotics in premium candy forms. Raised seed capital funding and launched business in natural, organic, and specialty retail channel, and achieved early interest and in-market tests with Costco, Walgreens, Safeway, and others. Sold business to strategic buyer in a structured deal.
  • Cosmeceutical Hair Products: Prepared a business plan and financial model for a company focusing on addressing the hair-loss treatment segment of the haircare industry.
  • Med-Spa, Salon-Spa: Created several business plans and financial models for salons, spas, and hybrid or niche med-spas.
  • Footwear: Developed an executive summary for a leading fashion footwear company.
  • Automotive Dealerships: Developed business plans, financial forecasts, investor presentations, and related materials for several automotive dealerships across the United States.
  • Clothing Retail: Developed business plans, financial forecasts, investor presentations, and related materials for several clothing retail outlets across the United States, including locations such as New York and Beverly Hills.
  • Food Service: Developed business plans, financial forecasts, investor presentations, and related materials for several stand-alone and chain/franchise food service concepts across the United States.
  • Home Networking Products: Developed a business plan for a company that develops secure multi-room networking products and technologies for home electronic devices such as computers, video and audio players, and MP3 players (iPod).
  • Cancer Prosthetics: Developed an extended executive summary for a company that provides prosthetics and clothing, as well as grooming, styling, and therapeutic treatment products for male and female cancer survivors.
  • Premium Linens: Advised a family-owned manufacturer/distributor/marketer of premium French linens on the sale of a majority equity stake to financial investors. Developed value maximization strategies revolving around further penetration of high-end U.S. boutiques and launching of U.S. direct-to-consumer e-commerce operation. Developed business plan, financial projections, and investor presentation, and calculated valuation based on value enhancement initiatives.
  • Skincare Product Manufacturer: Researched market and competitors, spoke with potential customers. Developed a customized financial model, including detailed startup costs, valuation, and investment offering. Determined that current cost of product was too high for the business to break even and recommended that business rethink formula for product.
  • Water Filter Company: Created business overview for a social entrepreneur developing an under-sink water filter sales business. Researched market need, examined current materials and wrote nine-page overview for presentations to potential partners and web developers.
  • Athletic Club: Developed financial projections for the Los Altos Athletic Club, which was struggling to meet a major new competitive challenge.
  • Clothing Designers: Developed the financing package for several up-and-coming designers for lines worn by celebrities such as Jennifer Love Hewitt.
  • Premium Matchmaking Service: Worked with a global premium matchmaking service to expand via franchising and joint ventures. Drafted and revised international joint venture agreements, as well as UFOCs/FDDs and related contracts, including HR, custom and vendor contracts. Research included business model, industry, competitor and market analyses.
  • Golf Accessories: Performed equity valuation of golf accessory manufacturer in connection with restricted stock unit (RSU) grant and 83(b) election.
  • Scooters & ATVs: Developed business plan and investor presentation for Canadian scooter and ATV manufacturer that wished to enter U.S. market. Plan and presentation were presented to several local government agencies in connection with manufacturing plant incentives.
  • Specialty Beverages: Developed business plan, investor presentation and served as interim CFO for $4 million public specialty beverage company.

Note: Some items reflect experience gained by a consultant prior to his or her association with Cayenne Consulting LLC. Cayenne Consulting does not offer any services that require licensing or registration with the NASD or other federal or state authorities.

Consumer Products & Services Business Plan Consultants

Our consultants with prior experience in consumer products and services include:

Roger Anderson, Ph.D. - Principal Consultant, Business Plan Consultant

Roger Anderson, Ph.D. - Principal Consultant

Orange County, CA

Roger brings over 20 years of experience in research, sales, marketing, product development, programming, and management to his consultant role. His training as a scientist increased his analytical skills and...
{ read Roger's full bio }

John Beeby - Principal Consultant, Business Plan Consultant

John Beeby - Principal Consultant

Phoenix, AZ

John has over 30 years developing and executing strategies for new and growing businesses. With an engineering degree and early experience in manufacturing operations, he has a sound grounding in...
{ read John's full bio }

Devin Berger, MBA - Principal Consultant, Business Plan Consultant

Devin Berger, MBA - Principal Consultant

Boston, MA

Devin has over 18 years of experience in marketing and senior management of emerging growth companies, startups, and global consumer products companies, and has advised companies in numerous industries including...
{ read Devin's full bio }

DeForrest Borders III - Principal Consultant, Business Plan Consultant

DeForrest Borders III - Principal Consultant

New York, NY

DeForrest has over 20 years experience building business and driving strategic innovation in Financial Services, Higher Education, Media, and Consumer Product industries. His focus is on strategic innovation, business and...
{ read DeForrest's full bio }

Ryan Chester - Principal Consultant, Business Plan Consultant

Ryan Chester - Principal Consultant

Phoenix, AZ

Ryan joined Cayenne Consulting in 2005. He has over 17 years of strategic, financial, and growth management experience in a wide variety of industries and has crafted numerous financial models and plans...
{ read Ryan's full bio }

Nancy Clauss - Principal Consultant, Business Plan Consultant

Nancy Clauss - Principal Consultant

Orange County, CA

With more than 25 years of Management, Marketing, Sales, and Operational experience, Nancy Clauss has developed a sharp eye for how businesses can become bloated with inefficiencies, lack of direction,...
{ read Nancy's full bio }

Tom Dykstra, MBA, CFPIM - Principal Consultant, Business Plan Consultant

Tom Dykstra, MBA, CFPIM - Principal Consultant

Tampa, FL

Tom has over thirty years of experience in business planning, finance, strategy development, software design, engineering management, sales, marketing, channel creation, consulting, business modeling, decision analysis, capital acquisition, and new...
{ read Tom's full bio }

Jenifer Grant, MBA - Principal Consultant, Business Plan Consultant

Jenifer Grant, MBA - Principal Consultant

New York, NY

Jenifer has been involved with finance, strategy, and marketing in a wide variety of roles and industries for over 15 years. In addition to third-party clients, she developed plans and...
{ read Jenifer's full bio }

Jimmy Lewin - Principal Consultant, Business Plan Consultant

Jimmy Lewin - Principal Consultant

Phoenix, AZ | Deer Valley, UT

Jimmy's background includes over 40 years in international, commercial and investment banking, and nearly a decade as the principal shareholder and CEO of a rapidly growing manufacturing and distribution business...
{ read Jimmy's full bio }

Randy Lewis, CFA, CVA - Principal Consultant, Business Plan Consultant

Randy Lewis, CFA, CVA - Principal Consultant

Los Angeles, CA

Randy has been a private consultant for over 15 years – with deep experience in valuation and appraisal, business plan development, and capital market consulting, as well as strategic planning,...
{ read Randy's full bio }

Lee Muhl, JD - Principal Consultant, Business Plan Consultant

Lee Muhl, JD - Principal Consultant

Portland, OR & Los Angeles, CA

Lee’s advisory and creative passions, most often, run to “the newest of the new” – as he helps bring to reality a steady stream of next-stage concepts, solutions and platforms...
{ read Lee's full bio }

Tim O'Connor, MBA - Principal Consultant, Business Plan Consultant

Tim O'Connor, MBA - Principal Consultant

Chicago, IL

Tim O'Connor is a tremendous asset to our Consumer Products practice area and brings the innovation and passion of a proven entrepreneur plus the enormous volume of results from his...
{ read Tim's full bio }

Rick O'Hara, MBA - Principal Consultant, Business Plan Consultant

Rick O'Hara, MBA - Principal Consultant

Austin, TX

With over twenty years of experience in senior management, management consulting, strategic and business planning, financial modeling and analysis, and launching new ventures, Rick has the broad-based experience to quickly...
{ read Rick's full bio }

George Papaioannou, CFA, MBA - Principal Consultant, Business Plan Consultant

George Papaioannou, CFA, MBA - Principal Consultant

Princeton, NJ (Serving Philadelphia and New York)

George Papaioannou has two decades of experience in developing, analyzing, evaluating and executing upon business models, from an investment as well as an operational perspective. He is one of Cayenne's...
{ read George's full bio }

Harry Phillips, JD - Principal Consultant, Business Plan Consultant

Harry Phillips, JD - Principal Consultant

Phoenix, AZ

Harry recently served as head of finance and administration at Sapheon, a startup medical device manufacturer. He led securities offerings raising $35 million from over 200 accredited investors. He handled...
{ read Harry's full bio }

Eric Pickens, MBA - Principal Consultant, Business Plan Consultant

Eric Pickens, MBA - Principal Consultant

New York, NY

With over 20 years of experience as a COO, CFO and board member, Eric has implemented, strengthened and lead the financial and operational functions for companies engaged in investment management,...
{ read Eric's full bio }

Michael Robbins - Principal Consultant, Business Plan Consultant

Michael Robbins - Principal Consultant

Seattle, WA

Michael Robbins has over 25 years of experience in financial services and he has contributed to the capitalization of 500 companies that raised hundreds of millions of dollars. As an...
{ read Michael's full bio }

Adam T - Principal Consultant, Business Plan Consultant

Adam T - Principal Consultant

San Francisco, CA & São Paulo, Brazil

Adam has broad experience in new ventures and investor relations. His employment experience includes the positions of President/CFO at W2 Energy Development Corporation, CFO at Santa Cruz Guitar Company, and...
{ read Adam's full bio }

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