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Business Planning Advisors & Specialists

Cayenne Consulting has assembled a team of Senior Advisors and specialists to advise clients who require an even greater degree of strategic insight and guidance, or who require specialized industry, regulatory, or legal support. Some of our Senior Advisors are available to serve on the Board of Advisors of your company.

Jon Cooper - Senior Advisor, Business Plan Consultant

Jon Cooper - Senior Advisor
Denver, CO

Jon has over 20 years of entrepreneurship, business strategy, planning, product management and marketing experience. He has started a number of companies in different industries, and worked with dozens of others to help develop plans and presentations for investment from both angels and venture companies.

Prior to Cayenne Consulting, Jon served in various leadership roles in technology, communication, and media companies. Most recently, was co-founder of Aventura, a context-aware computing company that has created 26 new advanced computing patents. Jon has served as President, VP of Strategy, VP of Marketing, and VP of Product during his tenure at Aventura. Before Aventura, Jon co-founded SkyWay Systems, an "On-Star"-like solution for Ford Motor Company, where Jon was VP of Marketing and Product. At both firms, Jon lead and participated in both angel and venture financing that resulted in raising $15M+ at each firm.

Jon also has worked on the global strategy team of Level3 Communications, was a consultant at Accenture, and led a business development department of a motion picture production and financing company. Independently, Jon has lead business planning efforts for companies in many different industries including cleaning and restoration, meetings and events, online dating, media and entertainment, online consumer content, alternative energy transportation, consumer electronics, and video conferencing and communications.

Jon earned his BA from University of Colorado.

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Norton Greenfeld, Ph.D. - Senior Advisor, Business Plan Consultant

Norton Greenfeld, Ph.D. - Senior Advisor
Boston, MA

Norton brings decades of experience in the information technology industry as an entrepreneur, as well as in the fields of product development, strategic market research, research and development, and management consulting. Norton has advised numerous startups as co-founder of a virtual incubator, where he assisted entrepreneurs in refining concepts and creating investment materials, evaluated deal flow, and provided technology perspective, including patent applications. He has also advised dozens of industry leaders including 3M, Amdahl, BankBoston, Cigna, DEC, Great Plains Software, Hewlett-Packard, IBM, NCR, Novell, NTT, Open Software Foundation, SAP, Sun, Sybase, Unisys, Xerox, and Ziff-Davis.

He has served as an industry analyst and columnist, contributing to PC Week, Computerworld, and Unix Review. Norton also holds several patents, and teaches management and entrepreneurship at Babson College in Wellesley, MA.

Norton earned his Ph.D. and MS in Engineering Science (Computer Science), and a BS in Mathematics, all from the California Institute of Technology.

View testimonials by some of Norton's clients.

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Van Lanier, MBA, EA - Senior Advisor, Business Plan Consultant

Van Lanier, MBA, EA - Senior Advisor
Washington DC

Van is an accomplished business practitioner who helps entrepreneurs start, grow, and harvest their ventures. Van has prepared over 300 business plans, financial forecasts, and funding memorandums in industries ranging from data mining to water disinfection. He also has deep knowledge of government contracting, environmental technology, and financial analysis.

Van is a Certified Management Consultant whose professional career includes 35 years of corporate turnaround consulting, plus creating seven entrepreneurial ventures of his own. He enjoyed success with most, but took it in the gut from one. This combination of technical knowledge and hands-on start up experience has given Van a unique set of skills and know-how.

Van earned his MBA with highest honors before personal computers made the math easy. He is a long-time member of the Institute of Management Consultants and the Superior Business Firm Roundtable.

Van is a director and adviser to businesses, government agencies, and non-profit organizations. He writes and speaks on business issues for the International Finance Corporation, Small Business Development Centers, and other organizations.

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Harry Phillips, JD - Senior Advisor, Business Plan Consultant

Harry Phillips, JD - Senior Advisor
Phoenix, AZ

Harry recently served as head of finance and administration at Sapheon, a startup medical device manufacturer. He led securities offerings raising $35 million from over 200 accredited investors. He handled investor and corporate communications; created and directed banking, accounting, and IT functions; negotiated strategic vendor agreements, leases, and other major contracts; managed legal, accounting and other outside service providers; and worked closely with sales, regulatory, marketing, operations and clinical executives. The company was acquired in August 2014 for over $220M.

Harry has over 25 years’ experience helping companies from early stage to middle market raise money. Through heavy involvement in dozens of financing rounds and M&A transactions, he has the demonstrated ability to meet the informational needs of the most sophisticated and demanding investors. His fund raising skillset includes strategic planning and budgeting, business writing, and financial modeling. His direct management experience includes the full range of finance and administration for early stage companies. His industry experience encompasses companies in healthcare, finance, manufacturing, IT, and consumer products.

Harry also played a key role at $1.2B private equity fund Heartland Industrial Partners where he was involved in business plan development, financial modeling, and investor communications. He supported 22 transactions with an aggregate TEV of $9 billion.

Harry holds a Bachelor’s degree from Harvard University and a J.D. from Pace University School of Law.

Read testimonials offered by some of Harry's clients.

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Mario Rosati, Esq. - Senior Advisor, Business Plan Consultant

Mario Rosati, Esq. - Senior Advisor
Palo Alto, CA

Mario Rosati is a partner at the Silicon Valley law firm of Wilson Sonsini Goodrich & Rosati. He has represented Cayenne Consulting's founder in previous ventures, and continues to advise him and Cayenne Consulting's clients. He specializes in Corporate Law, especially as it relates to high-technology companies.

Mr. Rosati is a director of Aehr Test Systems, Genus, Sanmina Corporation, Symyx Technologies, The Management Network Group, and Vivus, all publicly traded companies, and a number of privately-held companies.

Mr. Rosati is an adjunct Professor, Haas School of Business, University of California at Berkeley, and serves on the Board of Advisors for the Lester Center for Entrepreneurship and Innovation. He earned his law degree at attended Boalt Hall, University of California, Berkeley.

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Hal Siegel, Ph.D. - Senior Advisor, Business Plan Consultant

Hal Siegel, Ph.D. - Senior Advisor
Phoenix, AZ

Dr Siegel has over 20 years experience across R&D and regulatory affairs, and supported multiple VC and public fundraising rounds, founding Siegel Consultancy LLC in 2001. For the past 8 years, Siegel served ImmuneRegen (as Senior VP, Product Development and Regulatory Affairs, and then VP and CSO), then Zila, Inc. (as VP, responsible for the company's Phase 3 oncology program and device activities, as FDA liaison and establishing multiple research collaborations).

From 2000-2003, Siegel served in the FDA-regulated information technology space, in Sun Microsystems Life Sciences Group, and BioQ, integrating regulatory and scientific content into a SaaS product (a collaboration with IBM, Accenture and Autonomy).

Siegel spent 1993-1998 at Advanced Bioresearch Associates, a boutique CRO, providing regulatory, clinical and scientific support, including to a botanical drug startup acquired by Wyeth-Ayerst. He joined ABA following positions at Hybritech Inc. (an Eli Lilly company) and Iatric Corporation, where he was responsible for regulatory and compliance activities for biological products and a monoclonal antibody/drug product.

He obtained his B.S. Biology from RPI, his PhD in Biochemical Pharmacology from SUNY Buffalo and performed post-doctoral research at Los Alamos National Laboratory and at the Barrow Neurological Institute. He serves on the Phoenix Leadership group of AZBio, the Arizona life science industry trade group.

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Marty Zwilling - Chief Knowledge Officer, Business Plan Consultant

Marty Zwilling - Chief Knowledge Officer
Phoenix, AZ

Marty Zwilling's passion is nurturing the development of entrepreneurs by providing first-hand mentoring, funding assistance, and business plan development.

He writes a daily blog for entrepreneurs, and dispenses advice on the subject of startups to a large online audience of over 235,000 Twitter followers. He is also a regular contributor to Forbes, Harvard Business Review, Business Insider, and the Huffington Post. He recently released his first book titled "Do You Have What It Takes To Be An Entrepreneur?"

He has a 30-year track record of demonstrated results as an executive in general management, computer software development, product management, and marketing, as well as in leading technical business transformations, conducting due diligence for investors, mentoring new technical executives, and overseeing business development, customer service, and outsourcing both onshore and offshore.

Marty began his career with IBM, holding an array of positions including executive roles in software development and professional services. Prior to launching on his professional path, Marty's education included the attainment of Bachelor of Science Degrees in Accounting and Computer Science from the University of Illinois in Champaign-Urbana.

A resident of Fountain Hills, Arizona, Marty is a Board Member at Callaman Ventures, on the startup selection committee of the Arizona Angels Venture Group Inc., an advisor to the Arizona State University Technopolis program, Executive in Residence at the Thunderbird School of Global Management, and member of the Advisory Boards for several startups in the area.

View Marty's articles

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