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Category: Social Media

Quick Guide to the Perfect Social Media Profile

March 8, 2016 by Akira Hirai

Guy Kawasaki

You have less than five seconds to catch the attention of a would-be customer with your social media profile, so it’s imperative to make a big impression, fast. By capturing your brand’s story in pictures and embracing the beauty of brevity, you can build scan-friendly profiles that will make readers want to stick around, learn more about your brand, and click the “follow” button. Here are five tips that will help. Tell your story in pictures: Most forms of social media allow you to headline your profile with two major [Read More]

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The Art of Socializing

June 17, 2015 by Akira Hirai

The Art of Socializing

Social media is free and ubiquitous, and offers entrepreneurs an unprecedented marketing opportunity. Guy Kawasaki, in his new book The Art of the Start 2.0, calls it the best thing that ever happened to entrepreneurs, and offers practical insights on using it effectively. Here is a summary of his tips from Chapter 9, The Art of Socializing: Draft a Plan and Use an Editorial Calendar: A months-long planning project is a waste of time and agencies are a waste of money (for most startups), but you should have some kind [Read More]

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Three Social Media Hacks for the Busy Entrepreneur

May 24, 2015 by Akira Hirai

Three Social Media Hacks for the Busy Entrepreneur

As an entrepreneur, social media is your best friend (free, ubiquitous marketing!), but in a busy startup with what feels like an endless to-do list, it probably seems like just another chore. It’s absolutely a smart investment of your time to spend 45-55 minutes each day in your social channels, and the tips below will show you how you can make the most of your time: Curate content: No need to toil over original blog posts or rack your brain constructing the perfect photo meme; chances are, someone has already [Read More]

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Guy Kawasaki’s Social Media Mantra

September 11, 2013 by Akira Hirai

Guy Kawasaki Startup Guru

In a new article on the HubSpot Blog, marketing and tech guru Guy Kawasaki breaks down his personal approach to social media across all the most popular platforms. Interestingly, Guy’s strategy focuses on Google+, rather than Facebook or LinkedIn. Wait a minute… Google+ instead of Facebook? As an evangelist for new technology, Guy sees Google+ as the Macintosh of today; it has a simple interface and deep features, but it is not as widely used. The main advantage of Google+ is its ability to become a platform for both private [Read More]

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8 Tips for Using Twitter to Promote Your Small Business

October 29, 2012 by Akira Hirai

social media marketing with twitter

It seems like everyone is using Twitter to market themselves these days, from celebrities to corporations. But how do you know if Twitter is right for marketing your small business – and how do you make it work for you? First you need to understand what Twitter can do for you. Most people know that a “tweet” is a very brief message that can’t exceed 140 characters. For this reason, they consider it a limited and often pointless form of communication. How can such a short message hold value? But [Read More]

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Keeping Up With Today’s Networked Customer

May 1, 2012 by Marty Zwilling

The Network Is Your Customer: Five Strategies to Thrive in a Digital Age

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. The customer base is no longer a mass audience that can be driven by mass media, but a dynamic network of individual customers who interact with each other, and expect to interact with you as a business. If your business doesn’t connect with your customers, individually and as a community, demanding customers will not only ignore you, but will actively keep other customers away. For example, while [Read More]

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Every Startup Needs the Right Social Media Presence

February 21, 2012 by Marty Zwilling

The Social Media Survival Guide: Everything You Need to Know to Grow Your Business Exponentially with Social Media

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. But simply jumping in is not enough. Before you start spending money and time being a user, you need to understand how it can help you and your business. Using it randomly or incorrectly is a waste of your precious time. Sherrie Madia and Paul Borgese have addressed the positives of this challenge in their book, “The Social Media Survival Guide,” on “everything you [Read More]

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The Challenges of Celebrity Endorsements

January 30, 2012 by Marty Zwilling

Will Work for Shoes: The Business Behind Red Carpet Product Placement

Most startups dream of attracting a celebrity endorsement, and assume that it will take their startup to the stars. There have been some “famous” recent successes in this regard, such as Charlie Sheen using Twitter to promote, as well as some failures, including using celebrities to promote the books they are reading. Startups using celebrities is such a hot topic these days that Gary Vaynerchuck, noted author and entrepreneur, has coined a new term “star-ups” for the phenomenon. New books are popping up on the subject of how [Read More]

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Great Content is the Key to Inbound Marketing

November 23, 2011 by Marty Zwilling

Accelerate!: Move Your Business Forward Through the Convergence of Search, Social & Content Marketing

Traditional marketing, where you pay to get your message out in front of the masses, is horribly inefficient. The new conventional wisdom is that the most efficient way to attract customers is through Inbound Marketing, where great content is the foundation that leads to being discovered by potential customers. A basic website isn’t sufficient to get visibility above the 50 million other new websites created every year – your content has to be great. I recently reviewed a new book on content marketing, Accelerate! by an expert and friend in [Read More]

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Proactively Protecting Your Brand’s Image Online

October 17, 2011 by Marty Zwilling

Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier

These days, your online Internet reputation is your reputation. Of course, having no reputation is usually better than a bad one, but don’t wait for someone else to establish a good one for you. It’s time for every business and business person to proactively create a positive presence, before someone else puts you in a defensive mode that is hard to win. The first step in the process is to claim your online identity. This is simple in concept, but requires real effort and can be time consuming, and even [Read More]

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