Contact Us Now for a Free Assessment

Category: Pitching

Pitch Perfect: The Fundamentals of Great Pitch Decks

July 29, 2016 by Akira Hirai


Pitch Perfect: The Fundamentals of Great Pitch Decks

The pitch deck (or investor presentation) is often the first tool you’ll use to connect with potential investors. Its contents should help investors determine whether your business is the right opportunity for them. An effective pitch deck shares your business plan clearly and concisely, and it engages your audience on an emotional level as well. An effective pitch deck focuses on the problem or “pain point” your business addresses, how it does so, and who is on your management team. When you present your pitch, you have a terrific opportunity [Read More]

Back to top


What Not to Say to Investors

December 4, 2013 by Akira Hirai


What Not to Say to Investors

The world is full of advice for what to say and how to pitch to investors, but what about what not to say? Rookie entrepreneurs are often far too eager to try to impress investors, and end up saying things that set off alarm bells. Over the course of my consulting career, I’ve written a lot of successful business plans and spoken with countless entrepreneurs. After listening to so many pitches, I have identified some phrases you should never use with investors, either in conversation or in writing: “All we [Read More]

Back to top


The Elevator Pitch in Six Simple Sentences

April 8, 2013 by Shyam Jha


The Elevator Pitch in Six Simple Sentences

The idea behind an elevator pitch is simple: You happen to be in the same elevator as a dream prospect. You have sixty seconds to gain the prospect’s attention. What should you say? The pitch you make needs to be well prepared and rehearsed. You need a succinct six-sentence summary of your customer value proposition, and what you are asking for. What are the six magic sentences? Hook: You need a one-sentence hook that will catch the prospect’s attention. Your business idea may not be greatest thing since sliced bread, [Read More]

Back to top


What to Expect from Your Investor Audience

June 20, 2012 by Jimmy Lewin


What to Expect from Your Investor Audience

Investor presentations are a favorite topic of bloggers.  Investment banking firms, consulting firms, venture capital firms, and just about any individual who has ever made or received an investor pitch has an opinion.  Investor presentations can take place at investor conferences where the presenter pitches to a large audience, or in a board room setting where an entrepreneur might present to a committee or in a one-on-one situation across a desk. This post is not a how-to tutorial.  Rather, today we aim to help you align your expectations with some [Read More]

Back to top


The Elevator Pitch: Your Ticket to the Top

May 16, 2012 by Akira Hirai


The Elevator Pitch: Your Ride to the Top

Every entrepreneur needs a convincing ‘elevator pitch,’ so named because it is the pitch you give if you happen to step into an elevator with the investor of your dreams. The elevator pitch is a well-rehearsed snapshot that conveys the essence of your business plan in 30-60 seconds. It’s the pitch you will give over and over, on flights, at conventions, out networking, in chance meetings with strangers, and at the beginning of every meeting you have – essentially, whenever you need to introduce yourself and your business. What are [Read More]

Back to top


Raising Capital Costs Money and Time

April 4, 2012 by Marty Zwilling


Raising Capital Costs Money and Time

If you are new to the startup space and Angel investing, you probably don’t realize that some groups of Angel investors charge entrepreneurs a fee to pitch to their groups. This practice has caused a rousing debate among key players, with some calling it a scam, and others defending it as necessary to cover expenses. Jason Calacanis, a well-known entrepreneur and Angel investor, opened the debate a while back in a strongly-worded article on his blog which attacked the practice on ethical grounds, and called out popular Angel groups charging [Read More]

Back to top


7 Things Investors Avoid

February 27, 2012 by Marty Zwilling


7 Things Investors Avoid

We all know that every startup is risky. No risk means no reward. Yet every investor has his own “rules of thumb” on what makes a specific startup too high a risk for his investment taste. You need to know these guidelines to set your expectations on funding. Of course, if you intend to fund the business yourself, or have a rich uncle, external investment funding concerns are not a problem. Yet, it’s still worthwhile to understand the issues so you can minimize your own risk of failure. Here is [Read More]

Back to top


10 Ways to Improve Your Chances of Finding Your Angel

February 7, 2012 by Marty Zwilling


Angel Investor

Every new startup I know dreams of being funded by an angel investor. Yet according to the latest data from Gust (formerly AngelSoft), only about 3 out of 100 companies who initiate the formal request process actually get funded. The Gust Deal Funnel from the last 12 months indicates is that 70% of the interested companies never make it past the initial screening process. Over half of the survivors remaining are eliminated during live presentations, and another 6.5% are eliminated during due diligence. What is this daunting process, and what [Read More]

Back to top


Express Your Vision so Investors Can See the Light

September 23, 2011 by Marty Zwilling


Warren Buffett

Presenting your startup vision as a founder to a potential investor, or presenting an idea as an employee to an executive, requires that you effectively communicate, or “translate”, the value proposition into terms that the receiver can fully understand and appreciate. If you fail, it’s your loss, not theirs, no matter what the reason. For example, if your investor has been a senior business leader, you need to transform your message so that it addresses the issues that senior business leaders have experienced as priorities. For the business leaders I [Read More]

Back to top


Develop a Winning 10-Slide Pitch Deck

September 1, 2011 by Marty Zwilling


Develop a Winning 10-Slide Pitch Deck

As a member of the local Angel group selection committee, I’ve seen a lot of startup presentations to investors, and I’ve never seen one that was too short – maybe short on content, but not short on pages! A perfect round number is ten slides, with the right content, that can be covered in ten minutes. Even if you have an hour booked, the advice is the same. I’ve published these points before, but based on interest, it’s time for an update. Remember the goal is an overview presentation that [Read More]

Back to top