Business Plans Need a Credible Marketing Section
Sometimes I see a startup business plan with a credible “mission” to be the “premier brand” for their product, with a less than credible or trivial marketing budget in the…
Sometimes I see a startup business plan with a credible “mission” to be the “premier brand” for their product, with a less than credible or trivial marketing budget in the…
Today's savvy buyers won't buy from a business that doesn't have a professional website. In the past, if your startup had a website at all, the company was leading-edge and…
With an estimated 150,000 new websites and 7 million new pages added to the Internet every day, the biggest challenge for every entrepreneur is to get discovered and get some…
If you are an entrepreneur these days or trying to grow an existing business, everyone is telling you that you need to use social media. There are many ‘experts’ out…
Probably each of you has been propositioned by email to spend money on Search Engine Marketing (SEM). For most, it sounds like a magical process or a scam, with the…
A good entrepreneur is not necessarily a good salesman. In fact, they are often the opposite, more focused on building things rather than selling them. Yet, in today’s world of…