Business Plans Need a Credible Marketing Section
Sometimes I see a startup business plan with a credible “mission” to be the “premier brand” for their product, with a less than credible or trivial marketing budget in the…
Marketing & Sales Posts
Ten Ways to Add Credibility and Impact to Your Website
Today's savvy buyers won't buy from a business that doesn't have a professional website. In the past, if your startup had a website at all, the company was leading-edge and…
The Hidden Benefits of Business Blogging
With an estimated 150,000 new websites and 7 million new pages added to the Internet every day, the biggest challenge for every entrepreneur is to get discovered and get some…
Best Practices in Social Media Metrics for Startups
If you are an entrepreneur these days or trying to grow an existing business, everyone is telling you that you need to use social media. There are many ‘experts’ out…
The Fundamentals of Search Engine Marketing
Probably each of you has been propositioned by email to spend money on Search Engine Marketing (SEM). For most, it sounds like a magical process or a scam, with the…
The Art of Outselling Your Competition
A good entrepreneur is not necessarily a good salesman. In fact, they are often the opposite, more focused on building things rather than selling them. Yet, in today’s world of…