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The Software Startup CEO: the Prototyper in Chief

July 11, 2012 by Fred Cutler


The Software Startup CEO: the Prototyper in Chief

I’ve worked with a good number of very passionate entrepreneurs wanting to build a great new software company. As the new business-oriented CEO, he or she almost always shies away from getting into the gritty details of software development. The normal thinking goes like this: “I’ll work up some software specifications and find a really good, but cheap software development group to do the work and then off to beta sites it goes.” This approach hardly ever works because: The business CEO just doesn’t have the depth of background to [Read More]

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Don’t Develop Mobile Apps in the Dark

May 9, 2012 by Fred Cutler


Don’t Develop Mobile Apps in the Dark

After working with numerous mobile app startups, a common pattern has surfaced. The founder is hard at work with developers, designing the app back-to-front and front-to-back, deciding on pricing, deciding on marketing, and so forth. But all these important decisions are being made in a vacuum. No one knows for sure who will really be interested in the app, what’s the optimal user interface, and what, if anything, people will pay for the app. So, my task is to slow the team down and go to work on some rough [Read More]

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